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15 Cards in this Set
- Front
- Back
Marshal McLuhan
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medium is the message
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tribal epoch
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oral communication hearing and talking oral culture stories and rituals hearing
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literate epoch
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invention of the alphabetlinear communication read right to left
communicate without face to faces sight |
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print epoch
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Gutenberg and printing press
sight |
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electronic epoch
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telgraph hearing
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hypodermic needle effect
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magic bullet theorymedia are powerful forces hthat have direct effects on the public Nazi Gernaby came in prominece
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uses and gratification theory
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we select media for something that we want or value-information and pleasure
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agenda setting and gatekeeper
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media calls to attention to the public that which it wants us to pay attention to -tell us what to think about
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cultivation theory
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television fosters belief about reality
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mainstreaming and resonance
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tied to cultivation theory
tv creates mainstream views of real life age of 6 5,000 hours of tv violence |
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mean world syndrome
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world is a dangerous place full of people out to hurt us
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cultural studies
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mass communication and rituals of communication hisory politics
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textual analysis
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consistent patterns in how stories are presented
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narrative framing
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earth first protestors were terrotists violent and sabotage but the loggers were regular people small town economies need their jobs -shift focus and bias by their words
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media literacy
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analyze and understand the media and not be a passive listener
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