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14 Cards in this Set
- Front
- Back
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Digital media
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Computer, cell phones, smart phones, and other digital devices that have been released in recent years
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Digital marketing
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Digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers
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Electronic marketing
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Strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and marketing
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Addressability
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Ability of a marketer to identify customers before they make a purchase
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Social Network
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Web-based meeting place for friends, family, coworkers, and peers that allow us to create a profile and connect with other users for purposes that range from getting acquainted to keeping in touch, to building a work-related network
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Interactivity
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Allows customers to express their needs and wants directly to the form in response to it's marketing communications
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Accessibility
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Ability to obtain digital information
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Connectivity
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Use of digital networks to provide linkages between information providers and users
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Control
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Customers' abilities to regulate information they view and rate and sequence of their exposure to that information
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Blogs
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Web-based journals (short for weblogs) in which writers editorialize and interact with other internet users
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Wiki
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Type of software that creates an interface thy enables users to add or edit the content of some types of websites
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Podcast
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Audio/video file that can be downloaded from internet with a subscription that automatically delivers new content to listening devices or personal computers; podcasts offer the benefit of convenience, giving users the ability to listen to or view content when and where they choose
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Crowdsourcing
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Refers to the way digital media can be used to outsource tasks to a large group of people
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Online Fraud
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Any attempt to conduct fraudulent activities online, including deceiving customers into releasing personal info
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