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31 Cards in this Set
- Front
- Back
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often combine the full-service features needed by business accounts with merchandising loose fresh flowers for personal, office, and home use
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Business complex
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a person or a business entity associated with the sale of flowers, plants and other related products
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Florist
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usually long-established businesses, building adjoin each other, but have own store front
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Downtown location
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supermarkets and mass merchandisers with aggressive flower merchandising programs
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floral department
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communicate visually with people who pass by the shop
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Window display
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a commercial organization whose primary function is to administer the handling of wire orders between member florists
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Wire service
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a shop in a single unit building
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Free-standing flower shop
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a floral shop that targets particular floral needs, such as weddings, high style designs, or everlasting designs
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Specialty Flower Shop
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a flower shop characterized by little or no added service and products
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Limited-service flower shop
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one who buys flowers, plants from growers, brokers, and manufacturers
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Wholesaling
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floral shop found within a shopping mall
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Shopping mall
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a floral shop that provides every floral product and service needed by customers, including delivery and wire service
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Full-service flower shop
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specializing in loose cut flowers sold by the stem; generally does not provide design or delivery services
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Flower merchandiser
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nonperishable staples, supplies, or inventory items, such as baskets, vases, ribbon, etc
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hard goods
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the business of selling goods obtained from a wholesaler to the consumer
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Retailing
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space designated for paying bills, ordering flowers, paying wages, sales planning, etc.
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Accounting Business Area
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purpose is to capture attention and motivate people to buy
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Display area
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a graphic representation of a name, brand, symbol or trademark, designed for easy and definite identification and recognition
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Logo
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sales counter and consultation spaces
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Customer service area
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a collective term for the people and business entities engaged in the production, promotion, and sale of floral products and related merchandise
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Floral Industry
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product presentation which moves the customer through the store in a preplanned sequence
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In-store display
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a retail enterprise that seeks to sell large quantities of goods quickly by means of discounting, customer self-service or unadorned display and packaging
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Mass Merchandizer
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refers to displaying or grouping similar types of merchandise for maximum visual appeal
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Vignette
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area within the floral shop where designers make arrangements
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Design work area
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area where seasonal and extra supplies are stored
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Storage area
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collectively, the items available for sale by a business at a given time, including the raw materials on hand used to produce completed items for sale
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Inventory
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items such as fresh cut flowers or living plants that are subject to spoilage or decay
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Perishables
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fresh cut flowers and foliage are stored before and after designing
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Refrigeration area
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large walk-in storage coolers hold flowers in buckets of preservative solution for use in arrangements, store boxes of fresh greenery, and keep arrangements cool and fresh while awaiting delivery
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Storage refrigeration
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form of visual merchandising. Exhibit flowers by the stem, floral arrangements ready for sale, and floral arrangements ready for delivery.
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Display refridgeration
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combines several businesses that adjoin one another and make up a small shopping complex
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Strip-center flower shop
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