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22 Cards in this Set
- Front
- Back
audience background factors
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listener interest
listener attitude listener knowledge |
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audience outcome goals
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cognitive change
behavioral change affective change |
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definition strategies
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verbal examples -exemplars, non exemplars, dictionary def.
sensory- see, hear, touch Secondary definition- hominyms and acronyms |
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description organizational strategies
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spatial
parts of a whole sensory time order |
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Types of comparison speeches
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explain complex ideas
explain common things in a new way assist in making a decision |
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Memorization strategies
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intrinsic and extrinsic rewards
vivid language humor associations repetition |
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types of evidence
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self evident- no evidence needed
Direct observation- seeing is believing testimony- statement from expert circumstantial evidence- set of circumstances indicates that something may have happened |
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types of expert testimony
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expert opinion
statistics factual data |
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types of factual data
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quantitative data- salary
informative statements- odd highways goes north and south examples- I35 goes north and south exhibits-photos |
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causal arguments
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one event leads to another
challenge |
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sign arguements
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the presence of one event is used to indicate the presence of some condition. (door bell sign of someone at the door)
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inductive generalization
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inference is made from a subset of a population to the whole population
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analogy
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proceeds from the similarity of two objects in a category and uses it to assume they share the third
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challenge to causal argument
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whether the alleged cause was present at the time
capable of producing that effect |
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challenge to sign argument
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how reliable the sign is of indicating the condition
the number of signs that corroborate the conclusion |
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challenge to inductive generalization
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size and comp. of sample
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challenge to analogy
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number of features shared by objects
extent to which the features are relevant to the conclusion |
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valid argument
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not possible that the premises are true and the conclusion is false
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sound argument
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true premises and is valid
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serial argument
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a
b c c d e e f g |
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linked argument
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a
b c d e f g h i based on c, f, i j k |
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qualifier
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indicates the degree of support for the conclusion
probably, maybe |