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27 Cards in this Set

  • Front
  • Back

Advantages of Trailers

1-Makes audience interested


2-Shows basic plot


3-Shows release date/plan


4-Promote social media

Disadvantages of Trailers

1-Can reveal too much


2-Can be controversial


3-Doesn't always reflect the real film


4-Can be misunderstood

Film Titles - Where do they come from?/What is good?/What is bad?

They come from books, catchphrases within the film, audiences, screenwriters, etc. Good title is usually short or abbreviated. A bad title is one that is lost in translation, e.g. Philosophers stone in Britain is Sorcerers stone in the US.

What makes a good trailer?

-Shows biggest stars


-Shows some good reviews


-Shows release date


-Don't reveal too much


-Use tag lines


-Show basic plot but don't stray too far from the film.


-Be quite short

What Are Effective Ways of Promoting Films?

-Adverts


-Billboards


-Radio


-Interviews/Talk Shows


-Social Media


-Teaser Trailers


-Magazines


-Product Placement

What is a British Film?

-Poverty or upper class


-British cast or crew


-Set in Britain (usually London)


-Period dramas


-British accent (posh)

UK Film Council Definitions of a British Film

-Principally shot in the UK


-Uses mainly British cast and crew


-Financed from within the UK


-Films that are set in the UK


-Films that address UK identity and society

To Pass the Cultural Test a Film Must..

-Have cultural content


-Have cultural contribution


-Have cultural hubs


-Have cultural practitioners


-Have the majority of cast and crew that culture

What are the Trends Within the UK Cinema?

Heritage Cinema='museum aesthetic' where past is displayed for visual pleasure. Mise en Scene becomes equally or more important than the narrative or the characters.

What is 'Gritty Realism'?

-Opposite of heritage cinema and critical of British life, doesn't reinforce patriotic values


-Challenges audiences comfort zones as it depicts harsh reality of modern Britain (sex, drugs, violence)


-Deals with social issues explicity but with more complexity

What is the Definition of Independent Film?

Film with a low budget, produced by small studios and less commercially driven and is not mainstream.

Working Title Overview

-Aimed to create an industry that is exportable and global


-Want to make films they believe in and then export them


-Want to make European films for a worldwide audience


-Focus on character and narrative not action


-

Audience Types

Mainstream-only views Hollywood blockbusters


Mainstream Plus-Sometimes watches less mainstream films


Aficionados-views mixes of films, including foreign films


Film Buffs-view challenging and difficult subject matter films



UK Film Industry

British Board of Film Classification (BBFO)-Independent board that classifies and censors films.


British Film Institute (BFI)-Supports, develops and promotes the moving image.


BAFTAS-Promotes understanding of Britain's film heritage and culture.


UK Film Council-Government backed agency to make sure films are effectively represented.


British Council-Film department promotes new British films through festivals

Purpose of Film Awards

'to honour cinematic achievement in the film industry'

Public Misconceptions of Award Shows

'award shows are to highlight the best films of the year' - this is wrong.




Blockbuster films don't always strive for cinematic achievement.



'Oscarbait'

Term in the film community for films that appear to have been produced solely for earning nominations in award shows.


They often have distinct characteristics, Period Dramas for example are frequently seen this way.

Advantages of Releasing Films Nearer December (For the Oscars)

-More likely to stay in peoples mind.


-More people off from work so more likely to have time to see it.


-More publicity during December due to Oscars being soon.

Disadvantages of Releasing Films Nearer December (For the Oscars)

-People may not have seen the films during December due to being too busy.


-Blockbusters released around the same time may drown out the smaller more independent films.

Peoples Choice Awards

-People choose, mainly on the web, who wins.


-E.G. MTV Movie Awards.


Pros=Lets the audience choose.


Cons=Cant stop people voting more than once.

Member/Industry Panel Awards

-Only members can vote.


-E.G. Oscars or Golden Globe.


Pros=Those who can vote have experience in that field.


Cons=It can be very bias.

Creating the Film Stars Persona

-Films are primary in creating the stars persona.


-The media creates a secondary text where the persona is circulated.


-The secondary text can create a very different persona from the primary text.

Social Context of Film Stars

-Movie-goers will interpret a stars identity in different ways.


-The stars image is produced in the moment of interaction between movie-goers and the stars' text.

Casting

Sometimes directors will explicitly make use of public associations to a particular actor.

Star Persona's Change Over Time, Why?

Age-Too old for action films, etc.


Health-Can't do what they could when they were younger/healthier.


Family-Want to be a role model fro their children.

How Do We Measure the Value of a Star?

-Fee of the star to work.


-Their ability and skill in their work.


-Their influence, E.G. in social media.

What are the Appeal of Stars

-Fans create strong bonds with the actors though close ups etc.


-Fans may like social values that the star represents.


-Stars may try to embody the values their fans want them too.