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36 Cards in this Set
- Front
- Back
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Spectre (2015, Sam Mendes) |
$245 million, 24th film in the franchise. Cross Media convergence - Sam Smith 'Writings on the Wall' - Academy award Best original song Converged technology
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Catfish (2010, Schulman) |
Indie film, released in 29 cinemas simultaneously. Had a Promotional Partnership with Lovefilm where 100 viewers could have a private viewing online. |
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A field in England (2013, Wheatly) |
£300,000 Famously used a multi platform release pattern allowing them to saturate the market place and only need one marketing campaign |
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Promotional Partnership with Coke |
Viral marketing, adverts, mutually beneficial relationship both benefiting, people had to run across a train station to win tickets to see the film stopped by James Bond style obstacles |
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The Lobster (2015) (Lanthimos) |
7.1/10 IMDb The Guardian reviewed it 'Starts hilariously but loses its bite' Awards - European Film Award Best screenwriter, costume design and supporting actress Lupita Nyong'o interviewed with Vanity Fair mutually beneficial |
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Star Wars (2015) (J.J. Abrams) |
8 scenes CGI - miniature models and real locations, released pics of full scale model of millennium falcon. Disney - John Carter flop lost $200 million reviewed to have an overly CGI environment Bought every gas bottled air gun in England guns more realistic - Disney power Plan to film on 35mm and go back to analogue for the next film |
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LIFE (2015) (Corbijn) |
Soundtrack for sale iTunes - not big earner, Premiered at the 65th Berlin international film festival Fan made website |
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BFG (to be released 2016) (Spielberg) |
First teaser trailer released 6 months before film 300,000 views, Core audience - Road Dahl's book adaption |
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Jurassic World (2015) (Trevorrow) |
Publicity stunt - shipping container 'Danger' Waterloo station, container was then torn apart by 4 lifelike velociraptors - viral marketing |
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Transformers (Bay) |
4 more sequels in the next 10 years, franchise risk free, Tentpole, high concept Animated spin-offs |
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Star Wars (2015) (J.J. Abrams) - 2 |
Cineworld and Odeon crashed on the release of the film Released 18th December Christmas holdLeft the sets of Tatooine marketing Nelsons Column, The great wall of China 98% RT Highest grossing film 2015 Bought Lucas films for $4.05 billion profit of $2 billion box office |
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Rams (2016) (Hakonerson) |
Icelandic Indie movie - 96% rating RT, 'Bone dry humor' 'A Far from woolly tale' - reviews "we don't have much money to make films so we make rather simple humanistic stories" |
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Dalian Wanda Group |
Chinese company brought Legerndary Entertainment for $3.5 billion dollars - China huge audience market. Big 6? |
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Deadpool (2016) (Miller) |
12 days of deadpool - Fox, new infor released each day culminating in the release of the trailer on Christmas day. Video games, clothing hats, toys - high concept tent pole movie aimed at core audience type males 16 - 24 |
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It Follows (2014) (Mitchell) |
Compressed window release pattern 95% rating on RT could then open in more cinemas gaining popularity and status $20.6 million |
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Lord of the rings (Peter Jackson) |
Voted best soundtrack 6th year running - composer Howard Shore CMC |
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Ant man (2016 (Reed) |
Ant sized billboards hidden in plain sight 'tumble weed effect' viral marketing |
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Suicide Squad (2016) (Ayer) |
Pretended to have trailer leaked early then released real trailer 2 days later in better quality |
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Fast and Furious 7 (2015) (Wan) |
Tragic death of Paul Walker whilst filming respectfully one, film pays respect to him 'See you again' Wiz Khalifa tribute to Paul Walker Budget $190 million |
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Netflix |
Nearly available in every country in the world, 130 additional this year, Firms executive Reed Hastings announced it at CES tech show. HDR content later this year |
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Piracy |
People in UK persistently pirating will get email warnings, UK government paying £3.5 million to an educational campaign promoting legal ways to watch films |
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Kung Fu Panda 3 |
Snapchat filter for the new year Facebook messenger stickers 6.6 rating RT $516 million profit |
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BFI figures |
All but 2 of the top 20 films of 2015 were big 6 films Indie UK films 2.8% share of box office 2nd highest since 2002 UK cinema admissions were 9% higher than 2014 - 171.9 million Market share Indie UK films 11% 3rd highest in 15 years Big 6 own 90% of US media |
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Carol (2015) (Haynes) |
5 Golden globe nominations - USP - advertised on posters Released at film festivals e.g. Cannes, wide release pattern 27th November - indie film before awards season |
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The Best Exotic Marigold Hotel (2011) (Madden) |
Appealed to an unexpected audience - the grey pound $10 million budget, $136 million profit |
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Kick Ass (2010) (Vaughn) |
Screened at comic com after Avengers - in an interview Mark Kermodes podcast, said they expected to do badly but a bidding war started |
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Ex Machina (2015) (Garland) |
Tinder Campaign - Ava tinder profile inviting people to the website |
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Donnie Darko |
Found on netflix became a cult classic |
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The Interview (2014) (Rogan) |
Nearly started a war, pulled from theatrical release. Negative publicity and word of mouth (guerrilla marketing) worked |
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Minions (2015) (Coffin) |
122k followers on twitter Released too many trailers people sick of the characters Allowed to be made because of the success of minion rush the game top of app store for weeks CMC |
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Transformers 4th installment (2014) (Bay) |
production of the film - used to market the film, people filming the filming - youtube - viral. |
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The Hunger Games |
released on netflix before Catching fire came out marketing |
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Batman Vs Superman |
The Graham Norton show - Henri Cavill, Ben Affleck and Amy Addams, week before the films release Budget $200 million |
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Interstellar |
digital distribution - would have weighed over 600 pounds when shot on 70mm celluloid |
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Locke (2013) (Knight) |
Shot over 6 nights - 3 cameras - 6 takes Tom Hardy - star - supporting British Indie film industry, appear in a more thought provoking film - message over magic less pay budget $2 million |
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Cars (2006) (Ranft) |
Synergy $8 billion, appeal to children made money for the film |
