Fashion Final Exam

Front 1

Buyer's directory

Back 1

A list (and often a map) of the manufacturers' showrooms in a particular market or mart; it is furnished to retail buyers to assist them in "working the market."

Front 2

1) Nation’s fashion capital
2) Largest selection of manufacturer’s showrooms
3) Fashion publishing, buying, and retailing center
4) Cultural center of US, best place for designers to draw inspiration from all forms of art

Back 2

Advantages of the New York Market:

Front 3

1) Lack of a central mart
2) Complicated infrastructure
3) Office space is highly limited & expensive $$
4) Taxes are high
5) “Save the Garment Center”

Back 3

Disadvantages of the New York Market:

Front 4

Bryant Park

Back 4

______ ____ is the site of the women's wear shows and some men's shows.

Front 5

Southern California

Back 5

________ __________ is the nation's largest apparel manufacturing center.

Front 6

The nation's largest apparel mart; it is open year-round and offers five market weeks and twenty specialty trade shows, such as ISAM (the International Swimwear & Activewear market), the Los Angeles International Textile Show, the Los Angeles Shoe Show, and the California Collections Preview.

Back 6

CaliforniaMart

Front 7

80

Back 7

The ninety-four-block fashion district in downtown Los Angeles is responsible for __ percent of California's apparel production.

Front 8

The Father of Paris Couture

Back 8

Charles Frederick Worth

Front 9

The second great fashion legend of Paris; the first to stage fashion shows and to branch out into the related fields of perfume, accessories, fabric design, and interior decoration.

Back 9

Paul Poiret

Front 10

Couture house

Back 10

An apparel firm for which the designer creates original styles.

Front 11

Couturier (male) or couturière (female)

Back 11

The proprietor or designer of a French couture house.

Front 12

Chambre Syndicale de la Couture Parisienne

Back 12

Elite couture trade association that registers and copyrights new fashion designs.

Front 13

Crèateurs

Back 13

Designers who work exclusively in RTW.

Front 14

1) Designers
2) Mass-market producers

Back 14

French RTW has two distinct sources:

Front 15

1) Belgium (Dries Van Noten, Ann Demeulemeester, martin Margiela, Veronique Branquinho, AF Vandevorst, and Raf Simons)
2) Ireland--traditional garments and fine linen
3) Spain--swimwear, lingerie, and bridal fashion
4) Germany (Escada, Mondi, Hugo Boss, and Wolfgang Joop)
5) Scandinaivian countries--Norway, Sweden, Denmark, and Final--emphasis on simple silhouettes and sturdy materials like wool, leather, and linen

Back 15

Other European countries designers

Front 16

1) Several countries have developed their own high-fashion industries
2) Revolves around the development of fashion products that reflect each country's national heritage of crafts
3) Central and South America and Mexico have become important "offshore" sources of products made to North American manufacturers' specifications.

Back 16

The fashion industry in Mexcio and South America offers fashion on three levels:

Front 17

1) Handbag buyers seek out the better-quality goods of Argentina and go to Brazil for moderate-quality goods. Uruguay is another important source of moderate-to high-quality handbags.
2) The most important show center is Brazil.
3) Belts and small leather goods are the specialty of Brazil, Argentina, and the Dominican Republic.
4) Costume jewelry

Back 17

Fashion products in Mexico and South America:

Front 18

São Paulo, Brazil

Back 18

Single most important market center in South America

Front 19

Rei Kawakubo of Comme des Garcons, Yohji Yamamoto, and Matsuhiro Matsuda

Back 19

Japanese designers:

Front 20

1) A duty-free port where exhibitors can bring in their samples and sell them from the exhibition.
2) A newly expanded convention and exhibition center.
3) A central location in Asia, easily reached by air.
4) A thriving hospitality industry with a growing number of hotel rooms and world-class restaurants.

Back 20

Advantages of participating in Hong Kong trade shows:

Front 21

Anna Sui, Issey Miyake, Vivienne Tam, Flora Cheong-Leen, and Barney Cheng

Back 21

Asian designers:

Front 22

Singapore

Back 22

_________ is Hong Kong's chief rival as a center for trade shows.

Front 23

Indonesia, Thailand, Malaysia, Vietnam, and the Philippines

Back 23

Sites of offshore production:

Front 24

India

Back 24

_____ is the home of the largest handloom industry in the world--over 13.5 million handlooms are in operation there.

Front 25

Cotton and silk

Back 25

What are the strongest growth areas of the Indian textile industry?

Front 26

FALSE; India

Back 26

T/F: China is the only country in the world that produces all four silk varieties: mulberry, tussah, eri, and muga.

Front 27

1) Mart managements and trade associations in the US have responded to industry growth, shifts in population, and changes in buying habits.
2) The expense of attending markets and trade shows has had an impact on buyers and exhibitors at home and abroad.
3) Developing countries are now becoming major players in the fashion industries, primarily as sources of materials and production but also as importers and exporters of finished goods.
4) Increased worldwide use of computers and the Internet for buying, especially the basics.
5) U.S. Commerce Department's International Buyer's Program, which does the research needed to find likely buyers for American products and bring them together with American companies at trade shows

Back 27

Trends in global fashion markets:

Front 28

Hong Kong

Back 28

The biggest international market for fashion goods in Asia

Front 29

Independent investors, trade associations, or local governments.

Back 29

Who owns marts?

Front 30

1) 5 times/yr there’s a market going on there
2) It’s still considered a regional market. No one depends on Atlanta alone because it’s not a hub. Fashions trickle there after they’ve been showcased in New York.
3) Boosts 550 permanent showrooms
4) 1,000 temporary vendors

Back 30

America’sMart details

Front 31

Great Britian

Back 31

1) Best known for handcrafted suits from Savile Row
2) Many important designers: LVMH, John Galliano, Alexander McQueen, Stella McCartney, Vivienne Westwood, Phil Treacy, Julien Madonald

Front 32

1) Started in 1990s
2) Some US designers go to Russia to show their collections
3) Members dwindling because of recession
4) Russian population loves to show their wealth on their bodies; most live above their income level

Back 32

Russia Fashion Week

Front 33

Milan

Back 33

Prêt-à-porter shows are rivaled only by the RTW shows in _____.

Front 34

knitwear, leather and accessories.

Back 34

Italian design is considered superior to the French in . . .

Front 35

Camera Nazionale della Moda Italiana

Back 35

Italy's couture trade group that organizes the biannual RTW fashion week runway shows that take place in Milan each year in March and September.

Front 36

TRUE; Valentino and Versace show their haute couture collections in Paris.

Back 36

T/F: There are no haute couture runway shows in Italy.

Front 37

1/5

Back 37

The textile, apparel, footwear, and leather goods industries account for ___ of Italy's exports.

Front 38

Dolce & Gabbana, Gianfranco Ferré, Krizia, Missioni, Miuccia Prada, Ferragamo, and Gucci

Back 38

Leading Italian designers:

Front 39

Bespoke

Back 39

An archaic word meaning to have resreved in advance; it's applied in England to men's clothing that is made to measure, a process that takes 6 to 10 weeks.