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63 Cards in this Set
- Front
- Back
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Clothing variables |
Behavior Behavioral intention Attitudes/ norms Value orientation Values |
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Clothing values |
Theoretical Economic Aesthetic Social Political Religious |
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Clothing behavior related to values |
Theoretical— experimentation Economic — management Aesthetic— appearance Social — conformity Political— social status Religious — modesty |
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Clothing attitudes |
Behavioral manifestations of values The judgements we make, positions we take about issues, ideas, actions |
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Components of attitude |
1. Affective 2. Behavioral 3. Cognitive |
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Affective attitude |
Associated with one’s emotion/ feelings about an attitude object |
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Behavioral attitude |
Associated with how one actually reacts to an attitude object |
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Cognitive attitude |
Associated with one’s thoughts/ beliefs about an attitude object |
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Why people want to dress well |
1. Status 2. Acceptance 3. Physical appearance 4. Personal satisfaction 5. Expression 6. Easy to start communication |
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body image |
Mental construct people have about their bodies/ includes one’s perceptions, thoughts, feelings about his/her body |
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Self esteem |
Individual feelings of self worth/ when we feel better about our bodies we feel better about ourselves |
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Men’s concerns about body shape |
1. practicality is clothing 2. Lack of interest in appearance 3. How clothing can make the body appear more attractive 4. Conforming to a social ideal |
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AMB |
Appearance management behavior |
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AMB through the 5 senses |
1. Visual appearance (grooming, hairstyles) 2. Smell (perfume, hair products) 3. Touch (clothing texture) 4. Hearing (accessories, shoes) 5. Taste (clothing sales) |
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Routine AMB |
Common practice, relatively non painful (shaving, moisturizing, nail care) |
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Non routine AMB |
Carry a degree of pain (liposuction, tattooing, branding, steroids) |
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Sex |
Biologically determined |
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Gender |
Social/ psychological/ cultural category of how you act Includes dress Socially constructed |
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Agonic power |
doing/ direct/ active/ male/ earning power |
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Hedonic power |
Being/ indirect/ passive/ female/ success lies in appearance |
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Androgyny |
Blending together of the two main genders/ characteristics |
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Intersexed/ Hermaphrodite |
Both male/ female, born with both sex organs |
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Transvestite |
Someone who does not meet the ideal male/ female appearance (cross dresser) |
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Transgender |
Someone who does not fit the male/ female dichotomy they were born with |
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Transsexual |
Someone born one sex, but feels they are the other |
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Race |
-Visible/ distinctive characteristics determined by biology -Socially constructed -Race is artificially created, based on physical markers -Way of grouping people together based on what one particular culture defines as socially significant |
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Ethnicity |
-Learned cultural heritage formed by a group of people -Common origin, ancestry, language, dietary habits, dress, ideaology |
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Folk costume |
-Particular group of people indigenous to a particular area -one need not lived in that area to claim ethnic affiliation |
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Ethnic affiliation |
Comes in form of color, silhouette , pattern motif, pattern size, use of garment |
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Ethnic dress- steps to cultural authentication |
1. Selection 2. Characterization 3. Inclusion 4. Transformation |
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Reflected appraisal |
-we in part see ourselves through the eyes/ impressions of others -these views influence dress/ appearance -the opinions we find most important are from the people who we consider significant |
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Lifecycle |
Infant/ toddler Childhood Middle childhood Adolescent Adulthood |
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Infant/ toddler |
-0-1/ 1-3 -memory/ sensory/ verbal skills develop |
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childhood |
-4-6 -dress/ hairstyles change -gender development |
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Middle childhood |
-7-9 -children play at roles they will take on in adult life -fantasy play through clothing choice -dress=inclusion in group -conformity= belonging -similarity= comfort |
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Adolescence |
-tween 10-12/ young teen 13-14/ teen 15-17 -body changes -increased body awareness -concern for fit, modesty, price of apparel -pursuit of new looks in search for self identity |
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adulthood |
-18- death -similarity attraction theory -major life events -dress mirrors life events |
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Similarity attraction theory |
We are attracted to people who we believe are like us |
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Fashion |
-social process -individuals must accept/ reject styles in order for fashion to occur |
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Status |
A person’s position in a social heiarchy |
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innequality |
-Condition of being unequal, uneven/ social disparity -rich/ poor, majority/ minority |
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Dress in terms of fashion, status, inequality |
-dress= styles that majority of people are wearing -dress= mechanism/ signifier of subcultures/ reactions to economic, political movements -dress=clear indicator of status, inequality |
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Couture |
-innovative use of expensive material -exclusive -walking art |
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Technology |
Can quickly make all styles simultaneously available to a range of consumers globally |
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Fast fashion |
Embraced by consumers as a luxury alternative since the 1980s |
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Knock off |
Line for line copy that sells under a different brand name |
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Subculture |
Group of people who belong to a larger culture but who differ substantially from the mainstream culture |
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Zoot |
Mexican/ African American style 30s/40s |
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teddy boys |
Teen subculture 40s |
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beatriks |
Beat Generation 50s New York |
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Mods |
Expensive clothing/ pop music culture 50s |
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Greaser |
Working class teen biker subculture 1950s |
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Hippies |
Rejected mainstream |
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Yuppies |
Young urban professionals 80s |
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Goths |
Punk/ Rock music 70s |
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Emo |
Post hardcore 80s |
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Workplace dress 1970s |
Skirts/ dresses/ no pants |
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Workplace dress 1980s |
Business suits |
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Workplace dress 1990s |
-women have more movement in all aspects of corporate management -casual dress catches attentions of corporations/ clothing scholars |
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Casual dress in the workplace |
formal dress enhances abilities whereas casual dress creates more of a relaxed attitude |
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Achieved roles |
-Learned -education/ profession/ skills |
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Ascribed roles |
-born with -sex, race |
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First impressions |
Formed within first 5-60 seconds of encountering a stranger |
