Factors Influencing Attitude Formation/stereotypes

Front 1

Classical conditioning

Back 1

learning process involving the association of 2 different stimuli that advertisers use to associate a product with pleasure/desire

Front 2

Operant conditioning- Rewards and Punishments

Back 2

a kind of learning which is based on us thinking that if we repeat the behaviour we get a desirable result (E.G. reward) or don’t repeat the behaviour that has a undesirable consequence. (E.G. punishment)

(EG. not wanting to steal a dress you really want in a store as you know stealing as a punishment from police or store owners)

Front 3

Modelling

Back 3

modifying or getting attitudes by observing other people, especially people close to use and people who we respect and admire (E.G. parents)

(EG. being to always put mascara on as you observe your mother doing that and she always gets complimented on your eyelashes)

Front 4

Repeated Exposure

Back 4

attitudes can be formed through repeated exposure- by simply being exposed to an object, person, group, event or issue repeatedly.

(EG. knowing how to remember our locker combination and how to use our lockers through repetition)

Front 5

Stereotypes

Back 5

A collection of beliefs that we have about the people who belong to a certain group, regardless on the individual's characteristics in that group

Front 6

Stereotyping

Back 6

The process of grouping people into a category

Front 7

Positives of stereotypes

Back 7

-Helps us to make sense of our world by giving it order.
-They provide us with general system which guides our interactions with others.

Front 8

Negatives of stereotypes

Back 8

Can be inaccurate as we usually pay more attention to information that is consistent with a stereotype and ignore the characteristics of individuals.

Front 9

Stereotyping can lead to..

Back 9

stigmatisation

Front 10

Stigma

Back 10

negative label associated with disapproval/rejection by others who aren’t labeled in that way