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26 Cards in this Set
- Front
- Back
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Why advertise on Facebook? ( 2 stats) |
1. Nearly 1.9 million people a month access Facebook 2. On an average day, more than a billion people access Facebook via a mobile device every month. (Source - Facebook FY 2016 Earnings Call Report) |
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What is the Future of Business Survey |
A collaboration between Facebook, the Organisation for Economic Co-operation and Development (OECD) and the World Bank. Updated semi-annually, it provides timely insight into the world's economic environment.
This survey focuses on small and medium enterprises, and factors that can help them succeed in our digitally-connected global economy. |
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Where can your ads run beyond facebook? |
1. In-stream Video 2. Instant articles 3. Audience Network (I.E. USA Today)
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Facebooks Mission (Facebook & Instagram) |
Facebook's mission is to give people the power to build community and bring the world close together |
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Instagram's Mission (Facebook & Instagram) |
Instagram strengthens relationships through shared experiences. It is a place where visual experience inspires visible action. |
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Together Facebook and Instagram lead all mobile aoos in.... |
Time Spent |
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They account for _ in _ US mobile minutes |
1 in 5 US Mobile Minutes, which is more time spent than the next 10 mobile platforms combined |
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What are the 3 distinct targeting strategies for marketers? (Targeting Core Audiences) |
1. Core Audiences 2. Custom Audiences 3. Lookalike Audiences |
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Core Audiences |
Target ads using Facebook Data |
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Custom Audiences |
Use data from your CMS, website, mobile app, or other sources to get Facebook ads to people you already know. |
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Lookalike Audiences |
Surface new audiences by combining custom audiences with facebook targeting. |
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The default facebook ad targeting option is |
Core Audiences |
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Demographic targeting on facebook consists of |
targeting draws from info people share on facebook about their education, political views, family/relationship status, life events, career, and more. |
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Location Targeting on facebook |
allows marketers to target ads by postal codes, city, region, or country - or worldwide - and to deliver ads based on where people are, whether they live in a location, are new arrivals, or just visiting |
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Interest targeting on facebook |
targeting focuses on consumer and lifestyle categories such as fitness, fashion, or hobbies |
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Connections targeting on facebook |
is based on audience engagement with your Facebook page, Facebook Events, or app. |
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At what level does audience targeting occur |
The Ad Set Level |
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What are the four different ways to target based on location |
1. Everyone - ads are delivered to everyone in a location 2. Locals - only people who identify that location as their home 3. New Residents - Only people who recently updated their location 4. Visitors - People who have checked into or been tagged in a place that isn't their primary location. |
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Geographic Targeting allow what radius in miles? |
1-50 mile radius of location selected. Note: Only people who have included an address in their profile or have location services turned on will be reached |
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Target by Region - List 4 options |
1. Free Trade Areas 2. App Store Regions 3. Emerging Markets 4. Euro Area |
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Free Trade Areas - Define |
Advertise within a single free trade area - for example, the European Economic Area. |
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App Store Regions - Define |
Target only countries where the iTunes App Store, Android Paid Store, or Android Free Store is available. Or mix and match |
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Emerging Markets - Define |
Identify and advertise in one of more than 20 countries that are experiencing rapid economic growth |
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Euro Area - Define |
Target People in countries that use the euro as their common currency |
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Interests Targeting - Define (Interests and Behaviors) |
Interests targeting lets you advertise to specific audiences by reaching people based on their 1. Interests 2. Activities 3. Pages and posts they like 4. Posts and comments they make 5. Closely related topics |
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Behavior Targeting - Define (Interests and Behaviors) |
Behavior targeting lets you reach people based on device usage and other activites |
