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20 Cards in this Set
- Front
- Back
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Production Schedule |
A list of tasks/deadlines/timelines that must be completed for an event |
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Charitable Event |
An event held for the purpose of raising money for a special cause- ex-Children's Hospital or Animal Shelter |
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Economic Benefits the city |
Increased customer spending in hotels/restaurants, jobs added to area |
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extreme sports |
(X-Games-like skateboarding) a new trend in sports and entertainment |
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amateur sports |
sports where athletes are not paid- they play for fun of it. Like YMCA, Little Leagues, Rec leagues, Upwards, AAU |
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professional sports |
sports where the athletes are paid to play. Typically it is their sole profession. LIKE NFL football or Major and Minor league Baseball |
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a good sponsorship is measured by: |
the return on investment (how much money was made vs. how much money was spent on the sponsorship) |
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boost attendance |
companies invite celebrities to events in order to: |
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internal data |
date that comes from within the company- example: customer sales records/receipts, invoices, inventory reports, customer comment cards |
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external data |
comes from outside the company- examples: trade journals, internet search results, US Census data |
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logos |
symbols that represent the company |
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3 forms of logos |
text based (font only), text & symbol based (font and picture), or symbol-based (picture only) |
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personal interview |
talking with folks as they come off of a roller-coaster to obtain marketing info about the ride is an example of what type of data collection? |
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observation method |
watching customers habits as they circulate through the mall is an example of what type of data collection? |
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focus groups |
arranging a group of folks to meet and discuss flavor/taste preferences for the purpose of developing a new BBQ sauce is an example of what type of data collection? |
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competitors advertisements |
retailers often monitor their competitions habits. What is one thing they might pay special attention to as they plan for promotions. |
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collateral piece of direct mail |
direct mail that someone will likely choose to keep for some reason: ex- CD or DVD / game schedule/valuable coupon |
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slogan |
the catchy phrase a company uses in its advertising is called a |
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sell of broadcasting rights |
the most significant revenue generated by a pro league (like the NFL or NBA) is revenue (money) that comes from: |
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stay in touch with current customers |
businesses collect and use their customers email addresses to |
