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15 Cards in this Set
- Front
- Back
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3 different perspectives
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rational
behaviour experiential |
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Decision making process
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problem recognition, search, evaluate, choice, consumption
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opportunity recognition
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move to ideal state
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need recognition
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move to homeostasis
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catagorizations of alternatives cognitively
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superdinote, basic, suboordinate
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fighting time poverty five ways
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avoid extra capacity
rethink queuing design shorten transaction timemanage customer perceptions of waiting install reservation system |
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sacrilization
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object takes on sacred meaning
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desacrilization
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a sacred term or symbol mass produced
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De-ethnicitization
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items of a culture being popularized
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acculturation
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picking up new things from a culture ( language)
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progressive learning
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pace at which you learn
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five phases of adjustments for immigrants
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- honey moon
- culture shock - superficial adaptation -stress depression - integration |
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functions of myths
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psychological
sociological cosmological metaphysical |
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rituals
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process
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consumer ethnocentrism
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belief in one countrys products over another , protection of country economy
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