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10 Cards in this Set
- Front
- Back
5 c's of pricing |
Company objectives Customers Competition Channel Costs |
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Company objectives |
Profit, sales, competitor and customer orientations |
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Customers |
Demand curve and price elasticity |
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Competition |
Monopoly oligopoly monopolistic competition and pure competition |
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Costs |
Fixed vs variable costs break even point |
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Every day low procing |
Retail prices are at a level somewhere between the regular nonsale price and the deep discount sale prices |
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High low procong |
Relies on promotion of sales during which prices are temporarily reduced |
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Market penetration strategy |
Employs the existing marketing Mix and focuses the firms efforts on existing customers |
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Price skimming |
selling products at a high price that innovators and early adapters will pay for and then lowering it once sales level out |
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Pricing tactits |
Price building Markdowns Coupons Rebates Leasing |