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8 Cards in this Set
- Front
- Back
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product |
everything that one receives in an exchge, including all tangible and intangible attributes and expected benefits |
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consumer product |
a good or service that is intended primarily for personal or household use |
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business product |
a good or service intended primarily for use in producing other goods or services |
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consumer products can be divided into three categories: |
shopping, convenience, and specialty |
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functional middle man |
a middleman that helps in the transfer of ownership of products but does not take the title to the products |
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merchant middleman |
a middleman that actually takes title to products by buying them |
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general merchandise |
a wholesales who deals in a wide variety of products |
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full-service |
wholesales that perform the entire range of wholesales functions |
