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10 Cards in this Set
- Front
- Back
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The average going rate for a typical "bread and butter" business-type speaker is:
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$3,000 to $10,000
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What is the name of the PR event that shows the public the facilities where an organization does its work and how the work is done?
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Open House
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The purpose of an open house and plant tours is to
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Create favorable opinion about the organization
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A (n)_____ is a series of meetings intended to gather and exchange information, meet other people with similar interests, discuss and act on common problems, and enjoy recreations and social interchange.
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Convention
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According to Tradeshow Week magazine, about_____ trade shows are held annually in the United States?
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6,000
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Any booth or exhibit at a trade show should be
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Designed for maximum visibility
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All of the following are trade show considerations EXECPT
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Always offer food
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Media relations surrounding a trade show starts
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Before the show
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Which of the following are reasons for holding a promotional event?
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Promote Sales
Increase organizational visibility Make Friends |
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According to a survey by Access Communications, for example, found that less than 10 percent of journalists assigned to a trade show want to hear about the company and product news before the trade show starts.
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False
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