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11 Cards in this Set
- Front
- Back
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3 Categories of product advertising |
pioneering, competitive, reminder |
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Cassidy Crafts makes special paper, stickers, and related items that are used in scrapbooking. Most of Cassidy's sales are done by craft stores and other retailers, and it feels that ads for its products are more effective and economical if they appear in the craft stores' weekly flyers. With this in mind, Cassidy offers ______, or price reductions to these retailers to encourage them to promote Cassidey's products locally. |
Advertising allowances |
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“Cooperative advertising” refers to a practice that consists of |
wholesalers and retailers doing advertising that is partially paid for by the producer. |
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Which of the following is responsible for the decline in the percentage of ad revenue being spent on advertising in newspapers and magazines and on television? |
Digital advertising |
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Which of the following kinds of advertising media is characterized by wide reach, a segmented audience, relatively low cost, and short exposure? |
Radio |
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LiveTone, a line of cell phones, is in the maturity stage of the product life cycle. It has achieved brand insistence among its customers, and its advertisers are trying to reinforce its presence in the market through soft-sell ads. This is an example of _____ advertising. |
Reminder |
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An Internet service provider that wants to influence consumers to immediately switch to its service would most likely utilize ______ advertising. |
Direct competitive |
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In order to arouse desire, an ad should use a ______ that aims at an important unsatisfied need. |
Unique selling proposition |
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Most websites use the ______ advertising model, which requires advertisers to pay media costs only when a customer uses the ad to link to the advertiser's website. |
Pay-per-click |
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Which of the following types of advertising attempts to develop selective demand for a specific brand? |
Competitive advertising |
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A company that manufactures knives wants its advertising to demonstrate the knives' cutting ability. With this in mind, which of the following would be the best advertising medium for the company to use? |
Television |
