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6 Cards in this Set
- Front
- Back
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The (product name) is a |
(product category) |
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This product will be for |
(Target customer) |
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Who |
(Need, want, pain) |
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That will |
(Key benefit =compelling reason to buy) |
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It will be unlike |
(Primary competitor alternative) |
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Our product will |
(Primary differentiation) |
