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46 Cards in this Set

  • Front
  • Back
What are the 4 types of markets?
1. Perfectly Competitive
2. Monopolistic
3. Monopolistic Competitive
4. Oligopoly
What are the characteristics that define a market?
1. Number of buyers/sellers
2. Identical/different products
3. How easy/difficult to enter the market
4. Are sellers price takers/searchers
What are the 4 characteristics of a "Perfectly Competitive" market?
1. Has many buyers/sellers
2. All firms sell identical goods
3. Sellers are price takers
4. Firms have easy entry and exit into and out of the market
What is a price taker?
A seller that can sell all of its output only at the equilibrium price and not at a penny more
What are 2 facts that we can state about all price takers?
1. Sellers cannot sell for a price that is higher than the equilibrium price
2. Sellers have no incentive to sell for a price lower than the equilibrium
Must all four conditions exist for a market to be Perfectly Competitive?
No - the main characteristic that has to exist is that all sellers are "price takers"
What acts as a signal for firms not in the market to enter?
Profits - if firms in the market are making profits, other firms will enter the market
What is the market cycle when firms are making a profit?
1.Firms in the market are making a profit
2. New firms enter the market
3. Supply rises
4. Prices fall
5. Falling prices/profits are a signal to new firms not to enter the market
When the government taxes a firm, what effect does this have on profits?
Taxes reduce profits which cause new firms not to enter the market which keeps supply low and prices high
What are the 4 characteristics of a Monopoly?
1. The market has only 1 seller
2. The product sold by the firm has no close substitutes
3. The "barriers to entry" are high
4. Monopolists are price searchers
What is a "Price Searcher"?
A seller that can sell some of its output at various prices
How does a price searcher know what price to charge?
They use trial and error
Is a monopolist a price taker or a price searcher?
A price searcher
What prevents monopolists from charging any price they want?
1. Fear of competitors entering the market
2. Fear of government regulation
3. Inability of buyers to pay a price that is too high
4. The sellers desire to sell a certain amount of output
Are monopolist companies guaranteed a profit?
No
a) there has to be a demand for the product
b) The selling price has to be higher than what it costs to produce the product
What are the 3 major "barriers to entry" in a market?
1. Legal barriers
2. Extremely low per-unit costs
3. Exclusive ownership of a resource
What are the 3 types of "legal barriers"?
1. Public Franchises
2. Patents
3. Copyrights
What do we call a right granted to a firm to provide a particular good or serviceand exclude all others from doing so?
Public Franchise (examples: cable companies, mail delivery, electric company)
An exclusive right granted to an inventor of a product or process for a period of 20 year is called ________?
Patent
Who holds more patents than anyone else in the United States?
Thomas Edison
This gives authors or originators of literary or artistic productions the right to publish, print, or sell their intellectual property for a period of 70 years
Copyright
What do we call a firm that can produce a good much cheaper than any of its competitors (lower per-unit cost)so much so that this advantage discourages others from entering the market?
Natural monopoly
What do we call monopolies that the government protects from competition by issuing public franchises, patents, and copyrights?
Government monopolies
What do we call monopolies that are not legally protected from competition by the government?
Market monopolies
In the late 1800's, what did we call firms that merged and acted like monopolies?
A Trust
What do we call laws that are passed to control monopoly power and preserve and promote competition?
Anti-Trust laws
What are the 4 characteristics of a "Monopolistic competitive" market?
1. Many buyers and sellers
2. Firms produce and sell slightly different products
3. Easy entry into and out of the market
4. Firms are price searchers
How do competitors in a Monopolistic competitive market make their products slightly different from their competitors?
Advertising, product differentiation (grilled vs. fried), customer service, packaging, location and type of store that the product is sold out of
What are the characteristics of an Oligopoly?
1.Few sellers
2.Firms produce and sell either identical or slightly different products
3. Barriers to entry are high
4. Firms are price searchers
How do we identify oligopolistic firms?
The market is dominated by 3 or 4 firms that controll 75-80% of the markets sales. (examples: soft drinks, breakfast cereals, cigarettes)
What do we call an ageement in which all firms that are a part of it act as one. They all charge the same price and together, they decide how much to produce?
Cartel Agreements
Are cartels legal in the U.S.?
No
What is one of the most powerful and well known cartels in the world?
OPEC (Organization of Petroleum Exporting Countries)
Do Oligopoly firms tend to follow each others actions or do they operate independently?
They tend to follow each others actions (when one raises or lowers price the others tend to do the same thing)
A law passed in 1890 that stated that either attempting to become a monopolist or trying to restrain trade is illegal.
Sherman Anti-Trust Act
This law passed in 1914, made price discrimination and tying contracts illegal.
The Clayton Act
A law passed in 1914 that prohibited aggressive price cutting sometimes known as "Cutthroat Pricing."
The Federal Trade Commission Act
A law passed in 1936 that attempted to protect small businesses from the competition of large chain stores, by requiring that special discounts offered to large chain stores also be offered to small businesses.
The Robinson-Patman Act
This law passed in 1938, gave the Federal Trade Commission the power to deal with false and deceptive advertising and other practices
The Wheeler-Lea Act
A __________ is a seller that can sell all its output at the equilibrium price but none at 1 penny more.
Price-taker
Occurs when a seller charges different buyers different prices for the same product and when the price differences are not related to cost differences.
Price Discrimination
An arrangement whereby the sale of one product depends on the purchase of some other product or products.
Tying contract
A __________ can sell some of its output at various prices, although it sells less output at higher prices.
Price-searcher
A _________ is a monopoly that is legally protected from competition.
Government monopoly
A company that ends up being the only seller of a good because of its low average total cost is called a ________.
Natural monopoly
A ________ is a right granted to the firm by the government that permits the firm to provide a particular good or service and excludes all others from doing so.
Public Franchise