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29 Cards in this Set

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Demand
a schedule showing the amounts of a good or service that buyers(or a buyer) wish to purchase at various prices during some time period.
Demand Schedule
(see demand)
Law of Demand
The principle that, other things equal, increase in a product's price will reduce the quantity of it demanded, and conversely for a decrease in price.
Diminishing marginal utility
(Law of " ")
The principle that as a consumer increases the consumption of a good or service, the marginal utility obtained from each additional unit of the good or service decreases.
Income effect
A change in the quantity demanded of a product that results from the change in real income(purchasing power) caused by a change in the product's price.
substitution effect
(1) A change in the quantity demanded of a consumer good that results from a change in its relative expensiveness caused by a change in the product's price;
(2) the effect of a change in the price of a resource on the quantity of the resource employed by a firm, assuming no change in its output.
demand curve
A curve illustrating demand
(add pic?)
determinants of demand
Factors other than price that determine the quantities demanded of a good or service.
normal good
A good or service whose consumption increases when income increases and falls when income decreases, price remaining constant.
inferior goods
A good or service whose consumption declines as income rises, prices held constant.
substitute good
Products or services that can be used in place of each other. When the price of one falls, the demand for the other product falls; conversely, when the price of one product rises, the demand for the other product rises.
complementary good
Products and services that are used together. When the price of one falls, the demand for the other increases(and conversely)
change in demand
A movement of an entire demand curve or schedule such that the quantity demanded changes at every particular price; caused by a change in one or more of the determinants of demand.
change in quantity demanded
A change in quantity demanded along a fixed demand curve(or within a fixed demand schedule) as a result of a change in the product's price.
supply
A schedule showing the amounts of a good or service that sellers(or a seller) will offer at various prices during some period.
supply schedule
(See supply)

A schedule showing the amounts of a good or service that sellers(or a seller) will offer at various prices during some period.
law of supply
The principle that, other things equal, an increase in the price of a product will increase the quantity of it supplied, and conversely for a price decrease.
supply curve
A curve illustrating supply.
(Add pic?)
determinants of supply
Factors other than price that determine the quantities supplied of a good or service.
change in supply
A movement of an entire supply curve or schedule such that the quantity supplied changes at every particular price; caused by a change in one or more of the determinants of supply.
change in quantity supplied
A change in the quantity supplied along a fixed supply curve(or within a fixed supply schedule) as a result of a change in the product's price.
Equilibrium price
The price in a competitive market at which the quantity demanded and the quantity supplied are equal, there is neither a shortage nor a surplus, and there is no tendency for price to rise or fall.
equilibrium quantity
(1) The quantity at which the intentions of buyers and sellers in a particular market match at a particular price such that the quantity demanded and the quantity supplied are equal.
(2) The profit maximizing output of a firm.
surplus
The amount by which the quantity supplied of a product exceeds the quantity demanded at a specific(above equilibrium) price.
shortage
The amount by which the quantity demanded of a product exceeds the quantity supplied at a particular(below equilibrium) price.
productive efficiency
The production of a good in the least costly way; occurs when production takes place at the output which average total cost is a minimum and marginal product per dollar's worth of input is the same for all inputs.
allocative efficiency
The apportionment of resources among firms and industries to obtain the production of the products most wanted by society(consumers); the output of each product at which its marginal cost and price or marginal benefit are equal, and at which the sum of consumer surplus and producer surplus is maximized.
price ceiling
A legally established maximum price for a good or service.
price floor
A legally determined minimum price above the equilibrium price.