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40 Cards in this Set

  • Front
  • Back
The amount of a good or service that a consumer is wiling and able to buy at each particular price
quantity demanded
Any increase or decrease in consumers' purchasing power caused by a change in price
income effect
The tendency of consumers to purchase a similar, lower priced product instead of a relatively more expensive one
substitution effect
A list which shows the relationship between the price of a good or service and the quantity that consumers demand
demand schedule
A graph reflecting the relationship between the price of a good or service and the quantity that consumers demand
demand curve
A nonprice factor that affects demand for a product over time
determinant of demand
A product that can be used to replace the purchase of similar products when prices rise
substitute good
A product that is commonly used with other products
complementary good
Exists when a small change in a good's price has a large impact on the quantity demanded
elastic demand
When a change in price has little impact on quantity demanded
inelastic demand
What is the amount of a good or service consumers are willing and able to buy at various prices during a specified time period?
demand
What is the key variable affecting demand?
price
According to the law of demand, between what two things is there an inverse (opposite) relationship?
price & quantity demanded
What do we call any change in a consumer's purchasing power resulting from a change in price?
income effect
What word refers to the amount of satisfation a person receives from consuming a product?
utility
When the price of a product increases, the demand for that product's _________ ________ increases.
substitute goods
When the price of a product falls, the demand for that product's _________ ________ increases.
complementary goods
A product with _________ demand is not a necessity.
elastic
A product with _________ demand is a necessity.
inelastic
What test measures demand elasticity?
total revenue
What term refers to the amount of money consumers have available to spend on products?
purchasing power
Does the satisfation from consuming a product increase or decrease as more units of the product are consumed?
satisfaction decreases
Why does a demand curve only display a "snapshot" of a market?
it only represents a specific time period
Name the 5 nonprice determinants of demand.
•consumer expectations
•consumer tastes and preferences
•prices of related goods
•market size
•income
Name 3 things that affect market size.
•government policies
•new technology
•decisions by private businesses
Which direction will the demand curve shift if consumers' incomes rise?
to the right
Name 3 things that affect a products' demand elasticity.
•whether it has available substitutes
•whether it is a nececessity
•the portion of the consumers' income the product's cost represents
What does a product have if substitutes are readily available?
elastic demand
What does a product have if substitutes are not readily available?
inelastic demand
If a price increase causes a fall in total revenue, is demand elastic or inelastic?
elastic
CONSUMER TASTES AND PREFERENCES
is one of the
5 NONPRICE DETERMINATES OF DEMAND.
Please explain. (essay 1)
•consumer tastes change:
product popularity rises, so does demand
•product popularity falls, so does demand
MARKET SIZE
is one of the
5 NONPRICE DETERMINATES OF DEMAND.
Please explain. (essay 1)
•increasing the number of customers increases the demand
•decreasing the number of customers decreases the demand
INCOME
is one of the
5 NONPRICE DETERMINATES OF DEMAND.
Please explain. (essay 1)
•when income increases, usually demand increases
•when income decreases, usually demand decreases
PRICES OF RELATED GOODS
is one of the
5 NONPRICE DETERMINATES OF DEMAND.
Please explain. (essay 1)
•product cost rises/demand of substitute rises also
•product cost falls/demand of complementary goods falls also
CONSUMER EXPECTATIONS
is one of the
5 NONPRICE DETERMINATES OF DEMAND.
Please explain. (essay 1)
•people often buy goods based on what they think will happen
What states that there is an inverse relationship between price and quantity demanded of a good? (essay 2)
Law of Demand
How does INCOME EFFECT relate to the "Law of Demand"?
(essay 2)
When price drops, or income increases.....purchasing power increases, and there is an increase in demand (and vise versa).
How does SUBSTITUTION EFFECT relate to the "Law of Demand"?
(essay 2)
When price increases... ....consumers tend to substitute similar, lower-priced product
How does DIMINISHING MARGINAL UTILITY relate to the "Law of Demand"?
(essay 2)
Eventually, consumers cannot use any more of a product, no matter how low its price. (The amount of satisfaction an individual receives declines with each additional unit consumed.)
Which direction will the demand curve shift if consumers' incomes fall?
to the left