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40 Cards in this Set
- Front
- Back
The amount of a good or service that a consumer is wiling and able to buy at each particular price
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quantity demanded
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Any increase or decrease in consumers' purchasing power caused by a change in price
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income effect
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The tendency of consumers to purchase a similar, lower priced product instead of a relatively more expensive one
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substitution effect
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A list which shows the relationship between the price of a good or service and the quantity that consumers demand
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demand schedule
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A graph reflecting the relationship between the price of a good or service and the quantity that consumers demand
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demand curve
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A nonprice factor that affects demand for a product over time
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determinant of demand
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A product that can be used to replace the purchase of similar products when prices rise
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substitute good
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A product that is commonly used with other products
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complementary good
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Exists when a small change in a good's price has a large impact on the quantity demanded
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elastic demand
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When a change in price has little impact on quantity demanded
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inelastic demand
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What is the amount of a good or service consumers are willing and able to buy at various prices during a specified time period?
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demand
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What is the key variable affecting demand?
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price
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According to the law of demand, between what two things is there an inverse (opposite) relationship?
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price & quantity demanded
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What do we call any change in a consumer's purchasing power resulting from a change in price?
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income effect
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What word refers to the amount of satisfation a person receives from consuming a product?
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utility
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When the price of a product increases, the demand for that product's _________ ________ increases.
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substitute goods
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When the price of a product falls, the demand for that product's _________ ________ increases.
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complementary goods
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A product with _________ demand is not a necessity.
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elastic
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A product with _________ demand is a necessity.
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inelastic
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What test measures demand elasticity?
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total revenue
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What term refers to the amount of money consumers have available to spend on products?
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purchasing power
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Does the satisfation from consuming a product increase or decrease as more units of the product are consumed?
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satisfaction decreases
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Why does a demand curve only display a "snapshot" of a market?
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it only represents a specific time period
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Name the 5 nonprice determinants of demand.
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•consumer expectations
•consumer tastes and preferences •prices of related goods •market size •income |
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Name 3 things that affect market size.
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•government policies
•new technology •decisions by private businesses |
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Which direction will the demand curve shift if consumers' incomes rise?
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to the right
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Name 3 things that affect a products' demand elasticity.
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•whether it has available substitutes
•whether it is a nececessity •the portion of the consumers' income the product's cost represents |
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What does a product have if substitutes are readily available?
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elastic demand
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What does a product have if substitutes are not readily available?
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inelastic demand
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If a price increase causes a fall in total revenue, is demand elastic or inelastic?
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elastic
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CONSUMER TASTES AND PREFERENCES
is one of the 5 NONPRICE DETERMINATES OF DEMAND. Please explain. (essay 1) |
•consumer tastes change:
product popularity rises, so does demand •product popularity falls, so does demand |
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MARKET SIZE
is one of the 5 NONPRICE DETERMINATES OF DEMAND. Please explain. (essay 1) |
•increasing the number of customers increases the demand
•decreasing the number of customers decreases the demand |
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INCOME
is one of the 5 NONPRICE DETERMINATES OF DEMAND. Please explain. (essay 1) |
•when income increases, usually demand increases
•when income decreases, usually demand decreases |
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PRICES OF RELATED GOODS
is one of the 5 NONPRICE DETERMINATES OF DEMAND. Please explain. (essay 1) |
•product cost rises/demand of substitute rises also
•product cost falls/demand of complementary goods falls also |
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CONSUMER EXPECTATIONS
is one of the 5 NONPRICE DETERMINATES OF DEMAND. Please explain. (essay 1) |
•people often buy goods based on what they think will happen
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What states that there is an inverse relationship between price and quantity demanded of a good? (essay 2)
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Law of Demand
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How does INCOME EFFECT relate to the "Law of Demand"?
(essay 2) |
When price drops, or income increases.....purchasing power increases, and there is an increase in demand (and vise versa).
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How does SUBSTITUTION EFFECT relate to the "Law of Demand"?
(essay 2) |
When price increases... ....consumers tend to substitute similar, lower-priced product
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How does DIMINISHING MARGINAL UTILITY relate to the "Law of Demand"?
(essay 2) |
Eventually, consumers cannot use any more of a product, no matter how low its price. (The amount of satisfaction an individual receives declines with each additional unit consumed.)
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Which direction will the demand curve shift if consumers' incomes fall?
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to the left
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