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36 Cards in this Set

  • Front
  • Back
Industrial Organization
the study of how firm's decisions about prices and quantities depends on the market conditions they face
Total Revenue
The amount a firm receives for the sale of its output
Total Cost
The Market value of the inputs that a firm uses in production
Profit
Total revenue Minus Total cost
There are 2 kinds of Total Cost
Accounting: Takes into account only EXPLICIT costs (money leaving the firm)

Economic: Takes into account Explicit & IMPLICIT costs (not only money leaving the firm, but the opportunity costs of running the firm as well)
Explicit Costs
Input costs that require an outlay of money by the firm
Implicit Costs
Input costs that do not require an outlay of money by the firm
An important implicit cost of almost every business is the opportunity cost of the financial capital that has been invested in teh business
true
Two kinds of profit
Economic Profit:The total revenue minus total cost, including both explicit and implicit costs

Accounting Profit: Total revenue minus total explicit Costs
When a firm is making economic losses then the business owners are failing to earn enough revenue to cover all the costs of production
true
Production Function
The relationship between quantity of inputs used to make a good and the quantity of output of that good
Marginal Product
The increase in output that arises from an additional unit of input
Diminishing Marginal Product
The property whereby the marginal product of an input declines as the quantity of the input increases
The slope of the production function measures the marginal product of a new unit of input
true
Fixed Costs
Costs that do not vary with the quantity of output produced
Variable Costs
costs that vary with the quantity of output produced
Total cost =
Fixed + Variable Costs
Average Total Cost
Total Cost divided by the quantity of output
Average Fixed Cost
Fixed cost divided by the quantity of output
Average Variable Cost
Variable Cost divided by the quantity of output

Typically rises as output increases because of diminishing marginal product.
Marginal Cost
The resulting increase in Total cost caused by 1 extra unit of production

Rises with quantity of output produced (this fact represents the property of diminishing marginal product)
Average Total Cost =
ATC = TC/Q
Marginal Cost =
Change in TC / Q
The two primary metrics to keep in mind when trying to determine level of production are
Average Total Cost

Marginal Cost
The average total cost curve is U shaped because of the "tug of war" between average fixed costs and average variable costs
true
The efficient Scale
The quantity of output that minimizes average total cost (the bottom of the U shape)
Explain why/how the efficient scale minimizes ATC

see page 274 & 277
AT lower levels of output than the efficient scale point, average total cost is higher than ATC bc the fixed costs are spread over so few u nits.

At higher levels of output beyond the efficient scale point the ATC is higher because the marginal product of inputs has diminished significantly.

At the efficient scale point these two forces are balance to yield the lowest average total cost
Whenever Marginal cost is less than the average total cost, average total cost is falling.

Whenever Marginal Cost is greater than average total cost, average total cost is rising
True for all firms--Therefore the intersection of the MC curve with the ATC curve is the efficient scale

think of GPA & the marginal grade
Marginal Cost eventually rises with Quantity of output

Average Total Cost curve is U-Shaped

The marginal cost curve crosses the average total cost curve at the minimum of average total cost
true--3 important points to remember
Because many decisions are fixed in the short run but variable in the long run, a firm's long-run cost curves differ from its short run cost curves
true
Review pg 280
now!
When long run average total cost declines as out put increases there are said to be_____
Economies of scale

the property whereby long run average total cost falls as the quantity of output increases
Dis economies of scale
The property whereby long run average total cost rises as the quantity of output decreases
Constant Returns to scale
when long run average total cost does not vary with the level of output, there are said to be constant returns to scale
Reasons why Economies of Scale often arise because higher production levels allow for ______
Specialization among workers

(Experience curve)
Coordination Problems
One of the possible reasons for DisEconomies of scale. Inherent in any large organization.

The more/larger the production the more stretched the managment team, the logistics, the red tape, could cause decrease in efficiency