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29 Cards in this Set

  • Front
  • Back

Explicit Cost

A cost paid in money

Implicit Cost

an opportunity cost incurred by a firm when it uses a factor of production for which it does not make a direct money payment

Economic depreciation

An opportunity cost of a firm using capital that it owns- measured as the change in the market value of capital over a given period

Normal Profit

the return to entrepreneurship. Normal profit is part of a firms opportunity cost because it is the cost of not running another firm

Economic Profit

A firms total revenue minus total cost

short run

the time frame in which the quantities of some resources are fixed. in the short run, a firm can usually change the quality of labor it uses but not its technology and quantity of capital.

long run

the time frame in which the quantities of all resources can be varied

total product

the total quantity of a good produced in a given period

Marginal Product

the change in total product that results from a one-unit increase in the quantity of labor employed

increasing marginal returns

when the marginal product of an additional worker exceeds the marginal product of the previous worker

Decreasing Marginal Returns

When the marginal product of an additional worker is less than the marginal product of the previous worker.

Average Product

Total product divided by the quantity of a factor of production. The average product of labor is total product divided by the quantity of labor employed.

Law of Decreasing Returns

As a firm uses more of a variable factor of production, with a given quantity of fixed factors of production, the marginal product of the variable factor eventually decreases.

Total cost

The cost of all the factors of production used by a firm.

Total Fixed Cost

the cost of the firms fixed factors of production- the cost of land, capital, and entrepreneurship.

Total Variable Cost

The cost of the firms variable factor of production- the cost of labor

Marginal Cost

The change in total cost that results in one-unit increase in output

Average Fixed Cost

Total fixed cost per unit of output

Average variable Cost

Total variable cost per unit of output.

Average Total Cost

Total cost per unit of output, which equals average fixed cost plus average variable cost.

Economies of Scale

Features of a firms technology that make average total cost fall as output increases.

Diseconomies of Scale

Features of a firms technology that make average total cost rise as output increases

Constant returns to scale

Features of a firms technology that keep average total cost constant as output increases

Long-run average cost curve

A curve that shows the lowest average total cost at which it is possible to produce each output when the firm has had sufficient time to change both its plant size and labor employed.

What is a firms REAL goal?
To maximize profit
How do you calculate a firms profit?
Determine its total revenue and total cost
opportunity cost

the highest-valued alternative forgone;


cost of the factors of production it employs

foregone wages
money that would have been made doing something else; under implicit cost
Fixed factors in production
equipment, management organization, buildings