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10 Cards in this Set
- Front
- Back
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demographic |
the qualities (such as age, gender, and income) of a specific group of people |
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target market |
a particular group of consumers whom a company is trying to sell its product |
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retailer |
a business that sells goods directly to consumers |
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survey |
a tool used to collect data by asking questions in order to gather information about what people think about something |
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segment |
one part of something |
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campaign |
an activity to attract someone, especially by showing something that is appealing, interesting, etc. |
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launch |
to start or promote a new product |
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restriction |
an official rule that limits what you can do or that limits the amount or size |
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generation |
a group of individuals, most of whom are the same approximate age, having similar ideas, problems, attitudes, etc. |
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substitute |
something that you have or use instead of something else |
