E-Commerce

Front 1

Bullet 1: Disruptive Technology

Back 1

Technological change applied to challenge existing business models of competitors in a market

Front 2

Market Share

Back 2

proportion/ percentage of market held by individual competitor

Front 3

New Entrants

Back 3

Firms who enter market for 1st time, challenging position and share of existing operators

Front 4

Porters 5 Forces

Back 4

Model helps analyse strength of forces that shape competitive rivalry in an industry

Front 5

Pure Play

Back 5

E-commerce business online operates using digital channels ( no physical distribution)

Front 6

Bullet 2: Omnichannel Retailing

Back 6

Multichannel approach to distribution that aims provide customer with seamless experience

Front 7

Seasonal Demand

Back 7

Predictable, regular peak in demand

Front 8

Mass Customisation

Back 8

Offering wide range of choice to customers in terms of how product configured & delivered

Front 9

Supply Chain

Back 9

Chain of suppliers, systems and processes (including IT) that bring product to customer

Front 10

Localisation

Back 10

Adapting marketing mix to suit tastes and preferences of a specific market

Front 11

Dynamic Pricing

Back 11

Firm sets flexible prices for products based on current market demands

Front 12

Long Tail

Back 12

Refers to large number of products that sell in small quantities particularly online

Front 13

Bullet 3: Stakeholders

Back 13

Individuals, businesses who have interests in business activities

Front 14

Stakeholder Power

Back 14

degree to which stakeholders have influence over decisions and strategy of business

Front 15

Disintermediation

Back 15

Supplier by passes distribution channel intermediary (e.g retailer) to transact directly with end customer

Front 16

Channel conflict

Back 16

Parties in distribution channels operate in way that causes conflict between intermediaries

Front 17

Tax Avoidance

Back 17

Illegal actions to minimise tax payable by individual/business

Front 18

Bullet 4: M-commerce

Back 18

commercial transactions initialised using mobile devices such as smartphones and tablets

Front 19

Internet of everything

Back 19

System and network of connected devices mobile and other digital processors

Front 20

Saas

Back 20

(Software as a service) significant and rapidly growing part of cloud computing

Front 21

Cyber-hacking

Back 21

Unauthorised illegal access to and manipulation of computerised networks

Front 22

Bullet 5 : First mover advantage

Back 22

Advantage gained by initial significant occupant of a market segment

Front 23

Organisational Culture

Back 23

Shared values, beliefs and norms of organisation

Front 24

Strategic direction

Back 24

Overall strategic direction of business based on its chosen market positioning & objectives