E-Commerce

Front 1

True or False
A company's online inventory control process is an example of e-business, as opposed to e-commerce.

Back 1

True

Front 2

True or False
Price transparency refers to the ability of merchants to segment the market into groups willing to pay different prices

Back 2

False

Front 3

True or False
Customization involves changing a delivered product or service based upon a consumer's preferences or past purchasing behavior.

Back 3

True

Front 4

True or False
Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content.

Back 4

True

Front 5

True or False
E-commerce as we know it today would not exist without the Internet.

Back 5

True

Front 6

E-commerce can be defined as:

Back 6

The use of the Internet and the Web to transact business.

Front 7

Which of the following is not a unique feature of e-commerce technology?

Back 7

Global Broadcasting

Front 8

True or False
The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of information density.

Back 8

False

Front 9

Which of the following qualities is least likely to decrease a consumer's search costs?

Back 9

Richness

Front 10

Network externalities are related to which of the following features of e-commerce technology?

Back 10

Universal Standards

Front 11

Which of the following describes the basic Web policy of large firms during the period of invention?

Back 11

Maintain a basic, static web site

Front 12

Interactivity in the context of e-commerce can be described as:

Back 12

The enabling of two-way communication between consumer & merchant.

Front 13

Which of the following is NOT a characteristic of a perfect competitive market?

Back 13

It is highly regulated

Front 14

Unfair competitive advantages occur when:

Back 14

One competitor has an advantage others cannot purchase.

Front 15

Which of the following is NOT true regarding e-commerce today?

Back 15

The market middlemen disappeared.

Front 16

Which of the following is the top online retailer ranked by online sales?

Back 16

Amazon

Front 17

Above all, e-commerce is a ________ phenomenon.

Back 17

Technology-driven

Front 18

T or F
Information asymmetry refers to any disparity in relevant market information among parties in a transaction.

Back 18

True

Front 19

T or F
The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called personalization.

Back 19

True

Front 20

T or F
Internet/Web technology is available just about everywhere and anytime. This is known as ubiquity.

Back 20

True

Front 21

T or F
Value proposition is the element of the business model addresses the question of why a customer should buy from the firm.

Back 21

True

Front 22

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Back 22

Value propsition; revenue model

Front 23

A perfect market is one in which:

Back 23

There are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.

Front 24

An example of a company using the content provider model is:

Back 24

Rhapsody.com

Front 25

T or F
Bestbuy.com is an example of the affiliate revenue model.

Back 25

False

Front 26

T or F
In the subscription revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.

Back 26

True

Front 27

T or F

The Internet's universal standards decrease the cost of industry and firm operations.

Back 27

True

Front 28

T or F
A value proposition defines how a company's product or service fulfills the needs of a customer.

Back 28

True

Front 29

Which of the following is NOT an example of the bricks-and-clicks e-tailing business model?

Back 29

Dell.com

Front 30

Over the past decade:

Back 30

The number of exchanges diminished sharply.

Front 31

Which element of the business model examines who else occupies the firm's intended marketspace?

Back 31

competitive environment

Front 32

T or F
Barriers to entry into the e-tail marketplace are low

Back 32

True

Front 33

Which of the following would be considered an direct competitor of American Airlines?

Back 33

British Airways

Front 34

eBay uses all of the following business models except:

Back 34

content provider

Front 35

T or F
A(n) vertical marketplace supplies products and services of interest to particular industries.

Back 35

True

Front 36

T or F

Most first movers have the complementary resources needed to sustain their advantage.

Back 36

False

Front 37

What is the primary revenue model for an e-distributor?

Back 37

sales

Front 38

Which of the following is not considered a portal?

Back 38

WSJ.com

Front 39

T or F
An asymmetry exists whenever one participant in a market has more resources than other participants.

Back 39

True

Front 40

Which of the following companies utilizes a transaction fee revenue model?

Back 40

E*Trade

Front 41

T or F
A(n) business model is a set of planned activities designed to result in a profit in marketplace.

Back 41

True

Front 42

Exostar is an example of a(n):

Back 42

Industry Consortium

Front 43

All of the following are examples of Business-to-Business (B2B) business models except:

Back 43

E-Tailers

Front 44

Differentiation refers to situations in which there is little difference between products and the only basis of choosing a product is price.

Back 44

False

Front 45

T or F
Packet switching requires a dedicated circuit.

Back 45

False

Front 46

T or F
IP Protocol is the protocol that provides the Internet addressing scheme.

Back 46

True

Front 47

T or F
IPv6 provides for 64-bit IP addresses.

Back 47

False

Front 48

T or F
The major hubs in the United States where the Internet backbone intersects with regional and local networks are now commonly referred to as Internet Exchange Points (IXPs).

Back 48

True

Front 49

T or F
FTP is a protocol used to transfer files to and from a server.

Back 49

True

Front 50

T or F
Internet access providers typically provide faster download speeds than upload speeds to consumers.

Back 50

True

Front 51

T or F
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:

Back 51

Packet Switching

Front 52

Which of the following is the core communications protocol for the Internet?

Back 52

TCP/IP

Front 53

The Internet Layer of TCP/IP is responsible for which of the following?

Back 53

addressing, packaging and routing messages

Front 54

T or F
An IPv4 address is expressed as a 32-bit number that appears as a series of four separate numbers separated by periods.

Back 54

True

Front 55

The natural language convention used to represent IP addresses is called the:

Back 55

Domain Name System

Front 56

The addresses used by browsers to identify the location of content on the Web are called:

Back 56

Uniform Resource Locators

Front 57

Which of the following protocols is used to send mail to a server?

Back 57

SMTP

Front 58

The backbone of the Internet is formed by Network Service Providers (NSPs).

Back 58

True

Front 59

The "hubs" where the backbone owners connect with one another are called:

Back 59

Internet Exchange Points (IXPs)

Front 60

In the United States, there are two main types of cellular networks, CDMA and:

Back 60

GSM

Front 61

The first Web browser to make it possible to view documents on the Web with colored background, images, and animations was:

Back 61

Mosiac

Front 62

In the address http://www.ggc.edu, which of the following is the top-level domain?

Back 62

.edu

Front 63

Which of the following is a Web 2.0 service or application?

Back 63

Wikis

Front 64

The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:

Back 64

VoIP

Front 65

T or F
Typically, the more security measures added to a Web site, the slower and more difficult it becomes to use.

Back 65

True

Front 66

T or F
A virus does not need to be activated by a user in order for it to replicate itself.

Back 66

False

Front 67

T or F
A Trojan horse appears to be benign, but then does something other than expected.

Back 67

True

Front 68

T or F
The use of a digital signature helps to ensure integrity, authenticity, and nonrepudiation.

Back 68

True

Front 69

T or F
The easiest and least expensive way to prevent threats to system integrity is to install anti-virus software.

Back 69

True

Front 70

T or F
In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.

Back 70

True

Front 71

All of the following are factors in contributing to the increase in cybercrime EXCEPT:

Back 71

The Internet's similarity to telephone networks.

Front 72

The six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:

Back 72

Confidentiality

Front 73

T or F
Nonrepudiation refers to the ability to ensure that e-commerce participants do not deny their online actions.

Back 73

True

Front 74

________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.

Back 74

Authenticity

Front 75

________ refers to the ability to ensure that an e-commerce site continues to function as intended.

Back 75

Availability

Front 76

T or F
Privacy refers to the ability to ensure that messages and data are only available to those authorized to view them.

Back 76

False

Front 77

Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:

Back 77

Spyware

Front 78

What is the most frequent cause of stolen credit cards and card information today?

Back 78

The hacking and looting of corporate servers storing credit card information

Front 79

All of the following are examples of malicious code except:

Back 79

Bots

Front 80

All the following statements about symmetric key encryption are true except:

Back 80

Symmetric key encryption is computationally slower.

Front 81

If you used a symmetric key encryption for large documents, with public key encryption to encrypt and send the symmetric key, you would be using a digital:

Back 81

Envelope

Front 82

Which of the following dimensions of e-commerce security is not provided for by encryption?

Back 82

Availability

Front 83

All of the following are methods of securing channels of communication except:

Back 83

FTP

Front 84

A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.

Back 84

Firewall

Front 85

T or F
The sole purpose of marketing communications is sales.

Back 85

False

Front 86

T or F
Online advertising methods include sponsorships, e-mail marketing, and referrals.

Back 86

True

Front 87

T or F
Sending e-mail marketing messages is more costly than sending direct mail marketing messages.

Back 87

False

Front 88

Which of the following is not one of the current trends in Internet advertising?

Back 88

Spending on search engine advertising is overtaken by video ads.

Front 89

Which of the following is not one of the advantages of online advertising?

Back 89

Online costs versus benefits are well established and understood.

Front 90

T or F
Banner ads is the most effective online advertising format.

Back 90

False

Front 91

Which of the following forms of online advertising is growing the fastest?

Back 91

Paid search

Front 92

The size of a leaderboard is:

Back 92

728 x 90 pixels

Front 93

If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:

Back 93

Unique visitors

Front 94

Which of the following types of display ads is 160 × 600 pixels?

Back 94

Wide skyscraper

Front 95

Which of the following is NOT true about search engine advertising?

Back 95

Search engine advertising is the fastest growing type of online advertising.

Front 96

A typical response rate for an e-mail campaign would be ________ percent.

Back 96

5

Front 97

Direct e-mail marketing refers to marketing e-mails sent to:

Back 97

Recipients who have expressed an interest in receiving messages from that advertiser.

Front 98

Promoted Trends is an example of which of the following types of online advertising?

Back 98

Social network advertising

Front 99

Impressions are a measure of the:

Back 99

number of times an ad is served

Front 100

Hits are a measure of the number of http requests.

Back 100

True

Front 101

CTR is a measure of the:

Back 101

Percentage of times an ad is clicked

Front 102

T or F
Acquisition rate is a measure of the percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.

Back 102

True

Front 103

Conversion rate is a measure of the:

Back 103

percentage of visitors who become customers.

Front 104

T or F
A(n) affiliate relationship permits a firm to place its logo, banner ad, or text link on another firm's Web site from which users of that site can click through to the originating site.

Back 104

True