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23 Cards in this Set

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Distribution

Placing products in the hands of consumers

Marketing intermediaries

Individuals or organisations that act in the distribution chain between the producer and the consumer

Distribution channel

A group of individuals and organisations directing products from producers to end user

Direct distribution

Manufacturer or service deals directly with consumer

Indirect distribution

Using other intermediaries to deliver to consumers

Types of distribution

Intensive


Exclusive


Selective

Intensive distribution

Distributes products through every subtle intermediary

Exclusive distribution

Distributes products through a single intermediary for any geographic region

Selective distribution

Distributes products through intermediaries chosen for a specific reason

Why use DC1??

Customise to fit consumer's needs


Not necessarily cheaper

Why use DC2?

More personal service for consumer


Retailers prefer wholesaler than producer

Why choose DC3?

Common goods sold in high volume through retailers.


Producer deals with fewer buyers


Retailers only worry about one wholesaler

Why choose DC4?

Common for exports or mass marketed products

Why choose DC5?

Common for financial services industry

Supply chain management

An approach to managing marketing channels based on ongoing partnerships among distribution channel members that create efficiencies and deliver value to customers

List two types of channels

Horizontal channel


Vertical channel

Horizontal channel integration

Bringing organisations at the same level of operation under a single management structure

When a retailer buys out a competitor

Vertical channel integration

Bringing different stages of the distribution channel under a single management structure

When a wholesaler buys a retailer

Outsourcing

The contracting of physical distribution tasks to third parties

Specialty retailers

Carry just one or small number of different types or products but within the product line they carry a great deal of variety

Types of specialty retailers

Specialty stores


Category killers


Off-price retailers


Pop-up shops

Sports girl, jb hi fi, dfo, Kylie cosmetics

General merchandise retailer stores

Offer a wide variety of products

Types of general merchandise stores

Convenience stores


Supermarkets


Discount stores


Department stores