Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
21 Cards in this Set
- Front
- Back
|
What does the federal statute competition act prohibit?
|
Making representations that are false or misleading
|
|
|
What are the guidelines for compliance to the competition act?
|
Visuals must be consistent with claims in the text
Disclose facts which would be material in consumer's purchase decision Do not use "text" that has double meanings Analyze the likely purchases of the product Do not sacrifice clarity for creativity |
|
|
How should disclaimers be used in accordance to the competition act?
|
To expand upon information, not contradict or limit claims. Companies should make it easy for consumers to obtain full disclosure
|
|
|
According to the competition act, What sort of adequate and proper tests should be available to support claims?
|
Performance
Efficiency Length of Life |
|
|
What are the guidelines to marketers for compliance in regards to the product testing section of the competition act?
|
Have data on file before publication of claim
Ensure testing applies to the Canadian products formula Test must support the claim |
|
|
According to the price claims section of the competition act, what are the criteria for a claim for a product to be "on sale"?
|
Volume Test: At least 50% of the volume of stock must have been sold at the ordinary or regular price
Time Test: The advertiser must offer the product for at the ordinary or regular price for at least 6 months |
|
|
What are the guidelines for outbound calls in regards to the beginning of the call?
|
Name the company or person on whose behalf call is made?
Type of product being promoted and the price? Any material restrictions or terms and conditions that apply to delivery |
|
|
According to the criminal code, what are the requirements for contest disclosure?
|
Adequate and fair discolsure of the number and approximate value of the prizes
REgional allocation of prizes Any material fact that would affect chance of winning Distribution of prizes must not be unduly delayed |
|
|
Aside from content disclosure requirements, what are mandatory contest rules according to the criminal code?
|
full contest rules must be available to consumers.
No purchasry necessary What the odds of winning are When the closing date is Number and approximate value of prizes |
|
|
According to the criminal code, what are the stipulations of contests run in Quebec?
|
Must be registered with "Regie"
Duty must be paid based on total prize value Bonds or security must be posted list of prize winners and confimation of delivery of prizes must be filled within 60 days Full rules must be translated into French |
|
|
What does PIPEDA stand for?
|
Personal Information and Electronic Documents Act
|
|
|
What is the goal of the privacy federal statute?
|
to protect personal infomration that is collected used or disclosed by organizations in course of commercial activities about an identifiable person
|
|
|
True or False: Personal infomration may only be collected appropriate to the circumstances?
|
True
|
|
|
True or False: Privacy Policies applies to consumer information not business information:
|
True
|
|
|
What are the guidelines to marketers for compliance to the privacy statute?
|
Every business should have a privacy officer to handle complaints and ensuring compliance
give individuals access to their information Ensure suppliers and third parties are bound by your privacy policies Protect personal inofmraiton down the chain of command Do not share, sell or give away personal information to third party w/out consent All previous clients must be contracted to consent obtained set up rules for collection, use and disclosure of personal information; along with retention and destruction policies Have a privacy policy available on the website Establish a conistent consent mechanism Ensure personal information is actually used only for the purpose it was collected |
|
|
Who maintains the No Not Call and Do Not Mail Provision?
|
The Canadian Marketing Association (CMA)
|
|
|
In which province is marketing to children completed prohibited?
|
Quebec
|
|
|
What are the rules concerning advertising to children under 12 according to the Federal Broadcast Code (FBC)?
|
Cannot lead to covert a product through:
Exaggerated demos Endorsements Calls to action Implicit Social Pressure |
|
|
What are the the CMA code of ethics concerning teens from 13 - 18
|
Must use appropriate language
Use discretion in addressing age, knowledge, maturity, susceptibility and peer pressure Not portraying violence or behaviour inconsistent with community standards Not encouraging teens to exclude parents from purchase decision |
|
|
What does the charter say about marketing in Quebec?
|
Promotional material must be soley or predominately in French
Can be bilingual as long as French portion occupies as much space as English If customers request contact in English, then can be conacted in English only |
|
|
What does the Quebec's Consumer Protection Act have to say about marketing in Quebec?
|
A premium offer must not take up more than 50% of space
no child directed offers state the quantities are limited and availability in each target market do not encourage consumers to buy on credit |
