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9 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Conversion Rate
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Conversions/Impressions *100
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CTR
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Clicks/Impressions
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CPC
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Cost/Clicks
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CPM
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Total cost/Total Impressions
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000
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CPA
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Total Spend/Total Conversion
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%ROI
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Total Value/Total Spend - 1 expressed as %
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ROI
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Investment-Value
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AOV
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Total Value/Total Conversions
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Variance
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New Value-Old Value/Old Value*100
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