Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
75 Cards in this Set
- Front
- Back
|
3G
|
the third generation of mobile network technology with improved speeds in comparison to EDGE. 3G allows for mobile streaming and improved Internet connection speeds
|
|
|
Applications
|
software which in this case is developed specifically for smartphones and other mobile phones
|
|
|
Augmented reality
|
variation of virtual reality which takes computer graphics and superimposes them into reality - the physical space around the person operating an AR device, these graphics can be 3D images or simply information tags about a location
|
|
|
bluetooth
|
a short distance wireless transfer protocol for connecting devices
|
|
|
common short codes (CSC)
|
special number or codes that can be used to address SMS and MMS messages from mobile phones or fixed phones, usually to get something in return
|
|
|
display network
|
publishing networks for marketers, allowing them to pay for adverts aimed at the network's already existing customer group in a variety of ways
|
|
|
geo-targeting
|
used to allow you to see where your visitors are geographically and to give them specific information relevant to their location
|
|
|
multimedia message service (MMS)
|
an extension of SMS, allows picture, sound or low quality videos to be sent on a wireless network
|
|
|
QR code
|
aka 2D barcode, scannable barcodes which can be read by certain mobile application
|
|
|
Short Message Service
|
text messages that can be sent to mobile phones from the internet or from other mobile device
|
|
|
unstructured supplementary service data (USSD)
|
works on all existing GSM phones, provides session-based communication, enabling a variety of application
|
|
|
wireless application protocol (WAP)
|
a technical set of communication standards for the way wireless devices connect with the internet
|
|
|
wireless
|
the transfer of information from one device to another over a distance without the use of wires
|
|
|
annotations
|
a comment or instruction (usually added as text) to a youtube video, may contain links directing users to other pages within youtube, or if a brand is willing to, outside websites
|
|
|
google adwords
|
google's main advertising product and primary source of revenue, offers pay per click (PPC) advertising, cost per thousand (CPM) advertising, and site-targeted advertising for text, banner, vido, and rich-media ads
|
|
|
instream videos
|
a video advertisement that plays before the start of the actual selected video, ~15-30 secs
|
|
|
promoted videos
|
an advertising solution which allows users to promote their video content within the youtube website
|
|
|
search engine results page (SERP)
|
the page that shows the results for a search on a search engine
|
|
|
social media optimization (SMO)
|
the process of methodizing social media activity with the intent of attracting visitors to specific website content
|
|
|
thumbnail
|
the still image that is shown at the start of the video, can be selected and can make a video more enticing
|
|
|
views
|
the number of times a video has been seen, multiple views can come from one user
|
|
|
video syndication
|
the manner in which you attain optimum distribution and search coverage for your videos, can include multiple facets of optimized distribution
|
|
|
viral video
|
a video that becomes immensely popular, leading to its spread through word of mouth on the internet via email, social networks and other hosting websites
|
|
|
video search engine optimisation (VSEO)
|
optimizing videos for search engines, similar to how one would optimize a website
|
|
|
app
|
short for application; a mobile app is a software program designed to complete a specific set of functions on a specific and make of phone
|
|
|
basic phone
|
has a numerical keypad, severely limited data storage, little to no Internet capabilities and a low quality display
|
|
|
cascading style sheets (CSS)
|
a language used to describe how an HTML document should be formatted, the provide the ability to separate the layout and styles of a web page from the data or information displayed on the page
|
|
|
compact hypertext markup language (CHTML)
|
a version of HTML for mobile and other limited hardware
|
|
|
click-to-call
|
a function which allows the mobile user to click on a link to make a telephone call
|
|
|
enhanced data rates for GSM Evolution (EDGE)
|
a mobile phone technology that allows for faster speeds than that of a basic GSM network
|
|
|
feature phone
|
can include a camera, radio, limited storage capacity and low-end online capabilities
|
|
|
global system for mobile communication (GSM)
|
the most basic mobile network, it is the most widely used network in the world ~80%
|
|
|
smart phone
|
can be considered a mobile computer as it offers many of the same features
|
|
|
World Wide Web Consortium (W3C)
|
the leaders in web standards and best practices for a long time and have now expanded to include the mobile web
|
|
|
QWERTY
|
this refers to the most often used modern day keyboard layout
|
|
|
Business to business (B2B)
|
When businesses sell products'services to other businesses and not to consumers
|
|
|
Business to consumers (B2C)
|
when sell products/services to consumers
|
|
|
call to action (CTA)
|
a phrase written to motivate the reader to take action
|
|
|
customer relationship management (CRM)
|
a strategy for managing a company's interactions with clients and potential clients, often makes use of technology to automate the sales, marketing, customer service, and technical processes of the organization
|
|
|
database
|
the list of prospects to which emails are sent, contains additional information pertinent to the prospects
|
|
|
domain name system (DNS)
|
converts a domain name to an IP address
|
|
|
domainKeys
|
email authentification system designed to verify the DNS domain of an email sender and the message integrity
|
|
|
double opt-in
|
the act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again
|
|
|
hard bounce
|
the failed delivery of email communication due to an undeviating reason like a non-existent address
|
|
|
house list
|
email database a company generates itself without purchasing or renting names
|
|
|
hyperText markup language (HTML)
|
certain "tags" are used to structure the information and features within a web page, these emails usually contain graphics and can be interactive
|
|
|
Internet protocol (IP) address
|
an exclusive member which is used to represent every single computer in a network
|
|
|
internet service provider (ISP)
|
the company providing you access to the internet
|
|
|
open rate
|
the percent of emails determined as opened out of the total number of emails sent
|
|
|
opt-in
|
to give permission for emails to be sent to you
|
|
|
opt-out
|
aka unsubscribe, the act of removing oneself from a list or lists so that specified information is no longer received via email
|
|
|
sender ID
|
a method used by major ISPs to confirm that emails do originate from the domain from which it claims to have been sent
|
|
|
simple mail transfer protocol (SMTP)
|
a protocol for sending messages from one server to another
|
|
|
soft bounce
|
the failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure
|
|
|
spam
|
email sent to someone who has not requested to receive it
|
|
|
sender policy framework
|
an extension of SMTP that stops email spammers from forging the "From" fields in an email
|
|
|
text
|
these emails do not contain graphics or any kind of markup
|
|
|
unique forwarders
|
the number of individuals who forwarded a specific email on
|
|
|
white list
|
a list of accepted email addresses that an ISP, a subscriber or other email service provider allows to deliver messages regardless of spam filter settings
|
|
|
affiliate or publisher
|
markets the products of the merchant
|
|
|
clickthrough
|
click on a link that lead to another website
|
|
|
commission
|
the bounty paid by a merchant to an affiliate when the affiliate makes a successful referral
|
|
|
cookie
|
parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server, used for authenticating, tracking, and maintaining specific information about users, such as site preferences or the contents of their electronic shopping carts
|
|
|
cost per action (CPA)
|
paid when a certain action is performed by a user
|
|
|
cost per click (CPC)
|
paid when a link is clicked upon
|
|
|
cost per lead (CPL)
|
commission structure where the affiliate earns a fixed fee for a lead sent to a merchant
|
|
|
cost per thousand (Mil) (CPM)
|
amount paid for every 1000 views of an advertisement
|
|
|
merchant or advertiser
|
the owner of the product that is being marketed or promoted
|
|
|
referrer
|
the URL of the web page that a user was at before reaching yours, the server's logs capture referral URLs and store them in their log files
|
|
|
revenue share
|
commission structure where the affiliate earns a percentage of a sale
|
|
|
ROI
|
return on investment
|
|
|
session
|
the session of activity that a user with a unique cookie spends on a website during a specified period of time
|
|
|
traffic
|
refers to the visitors that visit a website
|
|
|
universal resource locator (URL)
|
unique address that identifies a website
|
|
|
eXtensible markup language (XML)
|
promises more standardized and organized delivery of data over the internet
|
