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3 Cards in this Set
- Front
- Back
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NPS - Net Promoter Score |
An index ranging from -100 to 100 that measures the willingness of customers to recommend a company's product two others. It is used as a proxy for gauging the customers overall satisfaction with a company's product and the customer's loyalty to the brand. |
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CLV or LCV - Customer Lifetime Value |
A prediction of the net profit attributed to the entire full relationship with a customer. |
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PPC - Pay-Per-Click |
Model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC. |
