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21 Cards in this Set
- Front
- Back
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channels of distribution |
indirect, direct, middle men |
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psychological pricing |
odd-even, prestige, bundle |
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demographics |
ethnic population in the US (age, race, income, etc.) |
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distribution ton miles |
air, water, pipelines, railroads |
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utilities |
form, time, place, information, possessions, etc. |
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transportation safety records |
size, cargo, inspection |
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print media selection criteria |
newspapers, magazines, directories, etc |
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product life cycle |
introduction, growth, maturity, decline |
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artistic aspect of display |
color, texture, balance, lines, emotion, etc. |
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headline effective words |
new, free, now |
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marketing information management |
survey, research, better |
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suggestion selling |
suggesting other items that r related |
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temporary pricing strategy |
10%, promotional pricing |
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headline purposr |
grab attention then make them curious |
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price war victims |
books |
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product presentations guidelines |
3, middle 1st |
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types of discounts |
quantity, perecent |
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goods vs. service |
foods vs. nails |
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reassure and follow up |
follow up on purchase |
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print media life span |
newspaper- one day magazine- long time |
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rapid, convenient transportation |
trucking |
