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9 Cards in this Set
- Front
- Back
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Why does Jean kilbourne say that people often become defensive when alcohol and tobacco-related problems are discussed?
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A. Because there's a tendency to think that such discussions are prohibitionist
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Why did Marlboro shift from marketing itself as a woman's cigarette to a men's cigarette?
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D. Because they realized that women will almost always use a product designed for men, but men will rarely use a product designed for women
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What percentage of smokers start smoking before they're 18?
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D. Almost 90%
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What does Kilbourne point to as a longstanding theme of tobacco ads targeted at women?
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C. Liberation and freedom
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How does Kilbourne say men are usually portrayed in alcohol ads?
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C. As sexist
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What percentage of violent crime is linked to alcohol?
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B. more than half
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Why is alcohol consumption particularly dangerous for young women?
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B. because they get drunk quicker than males do
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The alcohol industry targets college students with what goal in mind?
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D. establishing lifetime brand loyalty
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What must the alcohol industry do to keep high-risk drinkers drinking?
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B. convince them that their drinking is normal
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