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43 Cards in this Set
- Front
- Back
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Demographics: What percentage of Z users are female vs male? |
60% female 40% male |
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Demographics: What percentage of Z users belong to each age group? |
18 - 24 make up 18% 25 - 34 40% 35 - 44 30% 45+ 10% |
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Usage: How many users are there worldwide? |
2.5mil |
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Usage: How many times has the app been downloaded worldwide? |
2.5 mil |
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Usage: How many users are in NZ? |
600,000 |
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Usage: How many users are in Auckland? |
341,000 |
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Usage: In an average session how many pages are visited and how long does the session last? |
6 pages 3 minutes |
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Usage: What are the 4 ways users can find Z? |
Mobile Search Referral Direct |
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Usage: What 8 ways is traffic generated? |
SEO SEM Social Media Press ATL OOH (BTL) B2B WOM |
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Usage: What percentage of traffic comes through web vs mobile? |
Web 45% Mobile 55% |
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Usage: How many reviews are written per week? ** [In NZ or in Auckland??] |
900 per week ** |
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What percentage of mobile users are on iOS vs Android vs Windows? |
iOS 35% Android 60% Windows 5% |
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Search: How many results per page? |
30 |
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Search: How far away can a 'nearby' restaurant be? |
Up to 5ks |
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Search: What five criteria determine the popularity of listings? |
1. Page views (30 seconds or more) 2. Amount of time spent on page 3. UGC User Generated Content 4. Ratings 4 or above 5. Organic Searches |
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Search: What 'mood filters' are available? (8) |
Breakfast Lunch Dinner Cafes Drinks and Nightlife Takeaway Luxury Dining Cheap Eats |
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Reviews: How many reviews are required before an average score is displayed? |
4 |
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Reviews: How are web reviews organised? |
Popular tab (chronological) & All reviews (chronological) |
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Reviews: In what ways can reviews be used or changed after they are created? |
1. Modified (infinitely but only the latest counts) 2. Deleted 3. Responded to 4. Shared (rating alone can be shared) |
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Reviews: How are app reviews organised? |
Expert (chronological) & All reviews (chronological) |
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Reviews: True or false, You can give a review without writing anything |
True |
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App: How is Search, Collections and Nearby ordered? |
Search - Popularity Collections - Distance Nearby - Distance! |
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App: What filters are available on the app? |
Popularity Rating Cost Distance |
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Collections: How are collections organised on the app? |
Distance (On web they are randomised) |
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Collections: How are collections created? |
All collections are hand picked by content team (Except for 'Trending This Week' which is based on the five popularity criteria) |
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UGC: What does it stand for? |
User Generated Content |
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UGC: What does UGC include? |
Reviews, photos and blogs |
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UGC: If an owner has a problem with a review, who do they contact? |
neutrality@zomato.com |
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User Profiles: What levels are there and what are they called? |
1 - 4 Foodie 4 - 7 Big Foodie 8 - 11 Super Foodie 12 -13 Connoisseur |
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User Profiles: How does a user qualify to be verified as an expert? |
10 Reviews with 50 photos within an area |
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User Profiles: How does Normalisation work? |
If a user gives low scores on average, their scores are treated as being higher when calculating a restaurants score. (If a user gives high scores on average, their scores are treated as being lower when calculating a restaurants score.) |
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Foodie Meetups: What is a foodie meet up? |
This is a way to gratify users who significantly contribute to Z by providing them with a free meal. 7-8 guests will write a review, they tend to be positive. |
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Foodie Meetups: What criterion is there for a restaurant to be chosen to host a foodie meet up? |
Rating of 3.8+ |
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Misc.: What does it mean if a restaurant is Delisted? |
The restaurant is closed and the listing exists for these purpose of informing users that this is the case. It is only findable through a direct search. |
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Misc.: What does it mean if a restaurant is Shelled? |
The owner has requested to be taken off so non-public info is removed (Photos taken by Z and menus) |
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Misc.: What are the founders names? |
Deepinder Goyal Pankaj Chaddah |
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Misc.: How many followers/likes does Z have on social media? ** |
NZ Instagram: 351 NZ Twitter: 451 NZ FB: 3800 ** |
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Misc.: How did Z respond to the Molten incident? |
Country manager featured on Radiolive The herald There was also Native Advertising |
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CCP stands for |
Chain Cover Page |
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OBP stands for |
Outlet Branding Page |
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EBP stands for |
Enhanced Branding Page |
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True or false, 'Cover pages' are free |
True |
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Dimensions for a 'cover page'? |
1600 x 800 minimum |
