Csnm Exam

Front 1

Marketing

Back 1

the process of planning and executing the conception, pricing, promotion and distrubtion of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Front 2

Marketing concept

Back 2

based on the belief that organizations should determine the needs and wants of target markets and deliver desired satisfaction more effectively and efficiently than competitors

Front 3

4 Ps

Back 3

Product, Price, Promotion, Place

Front 4

Describe procedures for developing plans for marketing

Back 4

1. Define the organizational mission
2. Establish strategic business units
3. Set marketing objectives
4. Perform a situation analysis
5. Develop a marketing strategy
6. Implement tactical plans
7. Monitor results

Front 5

Describe strategies for evaluating a marketing process

Back 5

1. Problem Definition
2. Data collection
3. Data Analysis
4. Recommendations
5. Report Preparation

Front 6

Merchandising

Back 6

any practice that contributes to the sale of products or services to a consumer such as visual merchandising to stimulate interest and entice customers to make a purchase

Front 7

Identify opportunities to enhance the public's knowledge of food and nutrition

Back 7

Gluten-free foods, nutrition labels, point of purchase nutrition education