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7 Cards in this Set

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the process of planning and executing the conception, pricing, promotion and distrubtion of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Marketing concept

based on the belief that organizations should determine the needs and wants of target markets and deliver desired satisfaction more effectively and efficiently than competitors

4 Ps

Product, Price, Promotion, Place

Describe procedures for developing plans for marketing

1. Define the organizational mission
2. Establish strategic business units
3. Set marketing objectives
4. Perform a situation analysis
5. Develop a marketing strategy
6. Implement tactical plans
7. Monitor results

Describe strategies for evaluating a marketing process

1. Problem Definition
2. Data collection
3. Data Analysis
4. Recommendations
5. Report Preparation


any practice that contributes to the sale of products or services to a consumer such as visual merchandising to stimulate interest and entice customers to make a purchase

Identify opportunities to enhance the public's knowledge of food and nutrition

Gluten-free foods, nutrition labels, point of purchase nutrition education