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14 Cards in this Set

  • Front
  • Back

Short Run

A period of time during which at least one factor of production is fixed in supply.

Long Run

A period of time during which all the factors of production are variable in quantity.

Fixed Costs

Costs that don't change as output changes.

Variable Costs

Costs that vary as output changes.

What is a company's shut down point in the short run?

The maxim for all companies in the short run is to cover their variable costs and contribute to the reduction of their fixed costs.

Law of Diminishing Marginal Returns

As more labour is applied to the production process, at some stage the return from each additional worker will begin to decline.

Normal Profit

The return that sufficiently rewards the risk-taking of an entrepreneur and it must be earned to stay in business.

Internal Economies of Scale

Forces within a firm that cause the average cost of that firm to decline as it grows in size.

External Economies of Scale

Forces outside a firm that cause the average cost of that firm to decline as the industry grows in size.

Examples of Internal Economies of Scale

* Increased use of machinery


* Specialisation of labour


* Constructive savings


* Purchasing economies


* Economies in distribution


* Financial economies


* Marketing economies


* Management economies


* Problem of indivisibility reduced

Examples of Economies of Scale

* Better infrastructure


* Specialist firms established


* Development of separate research and development units


* Subsidiary trades may set up


* Availability of training courses


* Supports from public bodies

Internal Diseconomies of Scale

Forces within a firm that cause the average cost of that firm to increase as it grows in size.

External Diseconomies of Scale

Forces outside a firm that cause the average cost of that firm to increase as the industry grows in size.

Examples of Internal Diseconomies of Scale

* Poor decision-making