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Audience
The person or group of people your work is aimed at.
This will influence both the style and the tone.
Purpose
What you want your work to achieve eg to inform people.
House Style
Where you use the same font, sizes and layout throughout the site to give a more professional impression.
Navigation
A key component of a website and it's like a road map to everything that's on there
Search Box / bar
Allows users to look for a specific item on a website
Hyperlink
A facility that takes the user from one place on a website to another
Testing
HTML
The authoring language used to create documents on the World Wide Web.Short for HyperText Markup Language
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