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ASSUMPTIONS
• The cognitive approach argues that internal mental processes should be studied scientifically
• It focuses on how people perceive, store, manipulate and interpret information
• This has allows is to investigate areas of human behaviours that were once neglected for example memory and thinking
Problems with investigating mental processes
• Mental processes are private and cannot be observed. As a result, cognitive psychologists have to study them indirectly by making inferences about what is going on inside people's minds on basis of their behaviour • Therefore, potential psychologists could be making the wrong inferences. Also, usually in experimental conditions we may be testing memory functions in ways that do not relate to actual memory processing
Theoretical and computer models
• One way to study internal processes is through the use of theoretical models such as the information processing approach. This suggest that information flows through the cognitive system in a sequence of stages that include input, storage and retrieval (as the multi-store model suggested)
• The cognitive approach also uses computed model, where the mind is compared to a computer and suggests that the two are alike in regards to processing information.
For example, selecting information (attention), using it to solve problems (thinking) and retrieving it when needed. Such computational models of the mind are useful in the development of 'thinking machines' - robots
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