term1 Definition1term2 Definition2term3 Definition3
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blue-chip athletes
high-prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field
NCAA
a voluntary organization through which the nation's colleges and universities govern their athletics programs
fringe benefits
incentives received in addition to a base salary
product life cycle
four stages of a product including introduction, growth, maturity, and decline
skimming price strategy
introduces new products at a very high price
penetration price strategy
uses low pricing to help capture a large market share early
positioning
a strategy used by a company to differentiate its products or services from its competitors' products or services
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