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Increase participation
Initiatives aimed at increasing participation differ between groups based on appropriateness
Example - activities aimed at elderly people= less physically demanding
Progression in sport
Using funding to develop talented athletes with high quality coaching and facilities
Helping sports establish talent pathways
Provide technical advice relates to talent development (for large groups)
Hold seminars to share knowledge with talent development staff
Develop improve coaches involved in England talent pathway
Promotes values through sport
Fair play- poor behaviour unacceptable
Teamwork- appreciate this when achieving shared goal
Tolerance - learn to be accepting of decisions and behaviours of others
Respect- respecting rules of game , opposition , equal opportunities and co-operation
Inclusion- alternative investment streams to support and include groups
Citizenship is a combination of national identity- develops feelings of citizenship among individuals- positive for the community
Supports social policies
Anti- discrimination- key theme for Sport England. Ensures NGBs and other organisations it finds makes effort to engage with groups who may not traditionally participated in sport
Crime reduction- e.g. Kickz football programme in London aimed at 12-18 year olds and educated them on drug awareness and healthy eating to reduce crime. Reduction from 2529 incidents to 867, 20% linked directly to Kickz programme
Health initiatives- help increase levels of physical activity among population. Reduces health issues (cardiovascular diseases) example of health initiative: CHANGE FOR LIFE
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