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Consumer behaviour
How people make decisions about the products they’re buying
Advertising , campaigns ect
Cognitive approach
Schemas- advertisers challenge schemas because they don’t want the adverts to be predictable
Subliminal messeges - priming below our awareness (hidden messeges )
Brainwashing - manipulate buying decision through advertising techniques , e.g: repetition , sounds
Conformation bias- prefer information that confirms exciting beliefs
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