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General Questions - General General Questions PSY 322 Week 5 Consumer Traits and Behaviors Paper and Presentation Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following · Identify at least three psychological processes and three social processes that may influence consumer behavior. · Explain the importance of understanding the influence of psychological and social processes on marketing communications. · Explain the relationship between consumer traits and behavior. Provide a specific example. · Analyze how social and cultural settings influence consumer behavior. · Examine the reasons why consumers interpret marketing messages differently. Include at least eight peer-reviewed sources. Prepare a 10- to 15-minute oral presentation accompanied by an 8- to 10-slide Microsoft® PowerPoint® presentation. Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes if you are an Online Campus student.
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