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What memory does visual memory enter
Iconic memory
WhY memory does sound based information enter
Echoic memory
What is the duration of the sensory register
Half a second
Brief description of the mSM
Infront from environment to sensory register to stm (stored acoustically. Duration 18 seconds. Capacity 7 plus minus 2) to ltm after rehearsed (stored semantically, duration few minutes to lifetime. Capacity limitless). Info lost at all sections due to forgetting
Evidence cell to support the central concept that st,m and ltm are separate stores
Serial position curve - primacy effect (tend to recall first words. Can be reduced by displaying words faster so no time for rehearsal. Can be improved by slower presentation) asymptote (middle portion remembered poorly. Items displaced before reaching ltm) Regency effect (ps recall last words on list. From stm as no displacement. Disappears if given interference task
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