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What industry does "Name This Beard" tap into?
Grooming
How does "Name This Beard" gain reach?
Word Association
Who is "Name This Beard" ad aimed towards?
Reaches into older demographics, who followed the Islanders in the 80's and 90's
What are the New York Islanders famous for when it comes to beards?
The founders of the playoff beard
Why does a fixed dasher board make sense for Old Spice?
Old Spice has increased its sales dramatically through the use of social media and this type of signage is presentable through a media platform such as television and internet and fits within those plans
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