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Ansoff product - market expansion grid
A matrix developed by cell, plotting new products and existing products with new products and existing products. The grid provides strategic insights into growth opportunities.
Backwards Integration
A growth strategy by which companies acquire businesses supplying them with products or services E.g. a restaurant chain purchasing a bakery.
Concentric diversification strategy
A growth strategy whereby a company seeks new products that have technological or marketing synergies with existing product lines.
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