term1 Definition1term2 Definition2term3 Definition3
Please sign in to your Google account to access your documents:
Market research
Process of defining a marketing problem and opportunity, systematically collecting and analysing information and recommending actions.
Continually collecting, analysing and interpreting data to assist in marketing decision making.
Research objective 1:
Exploratory research
When you need to explore and define the problem as it provides ideas about a relatively vague problem
Descriptive research
Involves trying to find the frequency that something occurs or the extent of a relationship between 2 factors.
Questionnaire/survey research
Need help typing ? See our FAQ (opens in new window)
Please sign in to create this set. We'll bring you back here when you are done.
Discard Changes Sign in
Please sign in to add to folders.
Sign in
Don't have an account? Sign Up »
You have created 2 folders. Please upgrade to Cram Premium to create hundreds of folders!