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The word retail is derived from the fresh word retailer.
Support the use of external marketing campaign effort including advertising events and promotion
Retail marketing is an essential component of an overall marketing strategy
The role of retail marketing is to provide support via signage and displays inside of store when shoppers arrive to support the effort
Retail marketing also includes strategies and tactics to cross-sell and merchandise to increase overall expenditures by each shopper
Category signage and other devices to direct shoppers to locate products is a role of retail marketing whose importance should never be underestimated
Need clear directional signage to get to the right store aisle to purchase waht she wants
Providing proper navigation to the appropriate aisles and store shelves helps guide cutomers to products ang generate merchandise sales
Retailing plays a very important role in most marketing channels
Retailer is the person or institution who delivers good to final consumer in the channel of distribution.goods and services are created for consumption and use by people ir is retailer who assumes the role of taking the goods to its final destiny of consumption
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