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What are the elements of the RACE cycle?
Research, action, communication and evaluation.
What public relations models did Edward Bernays create, and when?
The two-way communication models. The asymmetrical model was made in the 1920's and the symmetrical model was made in the 1980's.
What is the "public information" model? Who created it?
Ivy Lee - it was a one-way/research model created in the early 1900's, still used in present day.
Which model relies utilizes communication, dialogue and research and research with an emphasis on managing/resolving conflict?
Two-way symmetrical.
What model is traditionally used or in the process of being adopted by PR organizations in present day?
True or false: the two-way symmetrical model works like a feedback loop. Bonus: why or why not?
True. This is because the objective of the model is to strengthen organizational relationships/reputation. This is done through mutual understanding and accommodation.
Fill in the blank: " " are defined as a person's driving force which determines how people will behave in a given situation
Values.
What are the two most commonly known public relations practitioner organizations?
CPRS (Canadian Public Relations Society) and IABC (International Association of Business Communicators)
Making decisions in Public Relations requires satisfying which four aspects?
1)Public Interest
2)Employer's Interest
3)The code of ethics of the professional societies you belong to
4)Your personal values.
Explain the difference between libel, slander and defamation.
Both are forms of defamation; Libel is printed, and Slander is oral.
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