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what are the New-product Development Process?
idea generation
idea screening
concept development and testing marketing strategy development
business analysis
product development
test marketing
commercialization
what is the 1st New-Product development process?
what is the 2nd New-Product development process?
what is the 3rd New-Product development process?
concept development and testing
what is the 4th New-Product development process?
marketing strategy development
what is the 5th New-Product development process?
what is the 6th New-Product development process?
what is the 7th New-Product development process?
what is the last New-Product development process?
What R-W-W screening framework:
Is it Real? Can we Win? is it Worth doing?
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