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What are the key components of Strategic Conflict Managment?
Strategic: for the purpose of achieving particular objectives
Management: planned, deliberate action
Competition: striving for the same object, position, or prize as others
Conflict: sharp disagreements or opposition resulting in a direct, overt threat of attack from another entity
PR practitioners must have a sense that of what when dealing with conflict?
-Your organization's behavior is honorable and defensible
-Your organization is ethical
-Your organization's mission is worthy
-Your advocacy of the organization has integrity
-Your organization works at creating mutual benefits whenever possible
What is the role of conflict in PR?
-Typical organizations wish to reduce conflict
-Best to deal with conflicts in early stages because it's more efficient, less damage to the organization, and it's the ethical thing to do
-Most conflict situations are not clear-cut in terms of an ideal solution
-PR professionals have to make tough calls and advocate strictly on behalf of their organization
What is the "It Depends" system for managing conflict?
-Must determine the stance of the organization will take toward each public or stakeholder involved in the conflict situation
-Stance then determines strategy
-The stance-driven approach depends on many factors
-Definition: PR monitors for threats, assesses them, arrives at a stance for the organization and then begins communication efforts from that stance.
What does the Threat Appraisal Model do?
Assesses the seriousness of the threat and the resources needed to combat it
What is pure advocacy in the Contingency Continuum?
Hard nosed stance of completely disagreeing or refuting claims
What is pure accommodation in the Contingency Continuum?
Organization agrees with its critics, changes its policies, makes corrections and makes a full apology
What is the conflict management life cycle? What are the 4 phases?
-Shows the "big picture" of how to manage a conflict
-The 4 phases are proactive, strategic, reactive, and recovery.
What is a crisis?
Major occurrence with potentially negative outcome for organization
How soon should an organization respond to a crisis?
24 hours
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