term1 Definition1term2 Definition2term3 Definition3
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Direction
Positif
Négatif
Neutre
Intensité
Degré: à quel point favorable ou défavorable (échelle sur 7)
Centralité
Implication de soi
Accessibilité
Facilité d’accès à l’attitude
Attitude explicite
Personne est consciente
Attitude implicite
Personne n’est pas consciente
Ambivalence
À la fois + et -
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